Back-to-school is undoubtedly the busiest time of year for any Family Entertainment Center.
Parents will be looking to book venues for their child's birthday party. Athletic teams will be searching for places to have their end-of-season sports banquets. And PTAs will certainly be on the hunt for locations to host their fundraising activities and school field trips.
These events are just a few of the countless opportunities your FEC has to increase revenue and build brand awareness for future business.
It's easy to get excited about a potential calendar full of bookings. However, that excitement can't distract you from one of the biggest priorities you have: event safety.
In any activity where kids are involved, safety is at the top of every parent, teacher, and party planner's mind. So, as an FEC, it should be at the top of yours, too.
If you're not prioritizing safety at your event center, you're going to have a hard time:
You're likely to encounter even more difficulties than those, too.
Below are 3 event safety tips that will help your FEC not only save time and reduce risk during the back-to-school rush, but also attract repeat customers and new business from referrals.
Having your guests book their back-to-school parties online is one of the easiest ways to increase event safety at your FEC, plus it saves your team time and headaches. Having the ability to quickly look up your events—and the number of people attending each event—helps you to ensure your center isn't over maximum capacity.
Online reservations include detailed information such as a numbered guest list. You'll know exactly who to look for in the event a sneaky youngster decides to play hide-and-go-seek. Online booking also gives your guests the ability to add notes relating to allergy precautions or needing special accommodations for individuals with disabilities.
Make sure your point-of-contact for each party is aware of your safety standards. If you don't have specific ones beyond what's legally required by the state, create them. Here are a few examples of standards you can require your guests to adhere to:
Know the strengths and weaknesses of each of your team members, and schedule them appropriately. Put seasoned workers on the same shift as new staff additions, so “newbies” can learn from the veterans. Parents and teachers at these back-to-school events will also take notice that you value teaching leadership and mentoring skills.
Adequate staffing reduces the risk of workplace accidents and helps with employee retention. When understaffed, employees feel stressed, rushed, and a lack of support from you. They're more likely to make mistakes, or even quit altogether, under these circumstances. Events are safer and run more smoothly when you have enough people on board.
The examples above are just a few things your FEC can do to increase event safety, especially during the back-to-school rush.
When your guests feel safe, they're able to have more fun. If your guests are having more fun, they're more likely to return and recommend you to their friends and family for future bookings.