Every experience matters to your guests.
I love the theme of the 2016 IAAPA Attractions Expo. It's been something that I’ve been putting a lot of thought into lately.
Why is the guest experience important? What impact does the guest experience have on online reviews? How can owners/operators consistently deliver a remarkable guest experience?
These questions have led me to believe that experiences shape beliefs. Just picture this scenario:
Day 1: You believe that UFO’s don’t exist.
Day 2: You're outside and you see a UFO flying across the sky, but you dismiss it as a figment of your imagination.
Day 3: You get abducted by a UFO.
Chances are, those experiences are going to make you believe in UFOs.
Whether we like it or not, every experience is going to shape beliefs in the minds of your guests. That's why every experience matters.
My experiences with trade shows in the HR industry have shaped my belief that all trade shows are boring and a waste of valuable marketing resources. Attending Bowl Expo 2016 for the first time gave me a whole new perspective.
Whether you're attending IAAPA for the first time or have been attending for years, I encourage you to pay attention to the new experiences.
Here are some of the things to look forward to at IAAPA 2016:
Whether it’s delivered online or offline, every single experience shapes the belief that your facility is the place to be—or the place to avoid in the minds of your guests. This manifests in the form of word-of-mouth and online reviews.
As a first-timer to IAAPA, there are a lot of things I'm looking forward to. For the IAAPA veterans, I hope that you see things from a new perspective and make it the best show ever.
Do you have anything you’re looking forward to at IAAPA this year? Please share your ideas in our Facebook group.