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"Every new beginning comes from some other beginning's end."
The beginning of the week, month, or quarter brings new energy into creative endeavors. For many people like me, the new year seems to have the most significant impact on motivation.
Of course, we all know it's just another day. The key is to leverage the renewed motivation to think and act differently.
To get you to start 2019 with a bang, here are some fresh marketing ideas you can apply towards marketing your business:
1. Refresh your website to enhance the guest experience.
Your website is the hub of all of your marketing mix. It's something you have control over and a business asset that can grow your business as you generate awareness and interest 24/7.
I know getting a new website can seem daunting because of the investment in time and costs. The typical approach to sites is to spend a lot of time and money once every five years or so when you get feedback from staff and guests that it looks dated. Doing this is a way to show your customers and potential guests your commitment to constantly evolving and improving as a company.
It may seem daunting, but getting a new website can be easier than you think. All it takes is a shift in mindset to realize that your website is one of the first impressions your guests will have of your facility, and first impressions are everything.
2. Refine your social media strategy to engage with customers.
I've seen a lot of customers put out some creative posts on various social channels. As with any marketing discipline, you should continue to get better.
Continuous improvement includes a deeper understanding of how your customers and guests engage with social media platforms. One of the exciting ideas I've come across lately is HubSpot's research on how consumers want to engage with brands on social media.
In addition to managing your business accounts, one idea is to get your staff members to become brand ambassadors. If you have some guidelines and teach them how to use their best judgment, you can encourage your staff members to get the word out about any campaigns you're promoting. Try gamify-ing the offer with some contests and prizes for staff members with the most engagements.
3. Using a Facebook messenger bot to allow guests to check availability for parties.
At the Inbound conference last year, I was fascinated by the use of printed material that links directly to a Facebook Messenger bot. Notice the step-by-step instructions in the signage.
The experience was pretty remarkable. I also saw it as a way for our customers to create scale and keep up with demand, especially during busy times.
While adoption may take longer and require more education, it's worth trying to entice people to check availability for birthday parties.
To learn how to create a Facebook Messenger Chatbot, here's a good article to get you started.
4. Get familiar with and Actively Manage Google My Business.
You may have noticed, but Google has made some significant changes in the world of local search. One of the most important tools you have access to is Google My Business.
When it comes to the search intent of someone looking for go karts near them, there's a high probability they're looking to visit a go-kart track.
If you want to increase visibility and influence your customers' decision to come to your facility, you'll want to get more active on GMB.
Some of the cool features include:
If you don't have Google My Business set up yet or would like to learn how to use it better, here's a good resource for you.
5. Create topic clusters for your content marketing.
Search engine optimization (SEO) has evolved over the years. When you look at the history of changes to Google's Algorithms, they're improving the search experience for everyone.
To help improve the search experience, the idea of creating topic clusters is a robust approach to helping Google's cause. Creating helpful pages on a topic and linking to relevant pages on your site is the SEO/Content strategy you'll want to leverage.