As an owner or manager of a family entertainment center, the most accurate way to gauge the success of your day-to-day operations and business as a whole is to go straight to the source—your guests.
Customers are your best source of information when you're looking to determine which areas of your business are being well-managed, and where your facility has room for improvement.
A quick and easy way to gather these type of insights is by creating a customer feedback survey. Now, each facility will be different in regard to the type of questions asked and the avenue of distribution, but finding the answers to these two critical questions should be every FEC's goal:
What is your facility doing well? (What should you continue doing as you have been?)
What specifically can you improve at your facility to improve the customer experience?
Let this resource provide you with inspiration for the types of questions you should be asking your guests after they've visited your facility. The answers you receive to the questions you ask your customers are the keys to increasing the success of your business, so ask your guests what you want to know!