Whether you’re opening your first facility and building your first website or fixing the website for your existing facility, there are a few basic best practices that'll help smooth out the terrain in front of you.
Websites are not difficult to build in 2018. Before you go hire a web guy/gal to build one for you take a look at this post and make sure you should not just build it yourself.
I know what some of you might be thinking. “I don’t want to have to go through another expensive redesign…”
This is the traditional approach that goes long periods between seeing better results. Compared to best-in-class websites in any industry, there are gaps of under-achievement in conversion rates and revenue generated.
The right mindset to get into is to think of your website as a constantly evolving asset. It’s a living organism that grows and adapts to your business and to your customers. This mindset encourages you to steadily make incremental changes and improvements to close the gap in performance.
It’s never been less expensive to get a website built. How much you pay will depend largely on the kinds of bells and whistles that you want. But it also depends on who you hire.
Before you engage your web designer, you should know what you want. This will help them give you an accurate quote. It will also decrease the amount of back and forth communication that delays the final product.
In a second I’ll get to the basic structure that’s going to lead to your quote. Before that let’s indulge in some high-level thinking. What are the basic principles that your website should reach for? These are the words you can say to the developer you hire:
Here is a list of pages you’ll need to get you started (these may be all you need):
Birthday Events Page
Corporate Events Page (if applicable)
Food Menu (if applicable)
Hours of Operation / Contact Us Page
Careers (if you think you’ll need to hire new people)
Note: When you’re talking to your web designer, you’ll want to be sure you avoid damaging your ability to show up in search results. Be sure to have them follow the tips from this post.
The speed and agility of technology has forced your hand. Your website must evolve. We hope that these guidelines are helpful for giving you some principles and fundamentals to lean on. We also hope that you’re able to assimilate to an evolved way of looking at your entire business.
A Family Entertainment Center has a unique and important function in the world. You give people a place to go and be happy. You give kids a place to play, exercise and celebrate. You give families a place to create memories. You give mothers a place to catch their breath.
It’s important that your websites are attractive, informative and easy to find so that kids, families and mothers continue to have access to the experiences that you offer them.
Please do not hesitate to reach out to the Party Center Community if you have follow up questions about website design, how to drive traffic to your site, or where to find the best pizza in New York. We're happy to discuss it all.