When you think of the word "boss," who comes to mind?
Bruce Springsteen, naturally.
It turns out that Springsteen got his nickname, “The Boss” because he wrote the music, arranged gigs, collected and distributed money for his E Street Band in the early days. But he never cared for the nickname, probably because of his experiences with bad bosses.
If you've ever worked in the corporate environment, you may have had some bad bosses. Here's a video that illustrates what a bad boss looks like:
It should go without saying, but you want to be Bruce Springsteen—definitely not the guy in the video.
So here are a few ways you can book parties like "The Boss" booked gigs for his band:
Hone Your Leadership Skills
You've probably worked for inspirational leaders and micro-managers throughout your career. It's easy to tell the difference between the two, because good leaders are invaluable to a company and bad managers can destroy it.
- Do you create value or just count value?
- Do you maintain circles of influence or circles of power?
- Do you lead people or simply manage their work?
Making the shift from a bad manager to a good leader requires a great deal of self-awareness. To see where you are in the process, take a look at this infographic from Resourceful Manager, which shows us the traits that separate the two:
Develop a Digital Strategy
81% of shoppers conduct online research before buying. The future is here. How are you capitalizing on it?
Developing a digital strategy means making a commitment to technologies, processes, and people that help you deliver the optimal customer experience—and generate the best possible results for your business.
For example, if you require your customers to call or submit a web form to book a party, here'show you can execute a digital strategy:
- You attract prospective guests by creating relevant content and distributing it through various channels (e.g. Social, paid search, email, etc.).
- You convert your website traffic into party bookings by leveraging online reviews and website analytics to refine your party offerings.
- You upsell add-on products through the booking process.
- You have your guests complete online waivers prior to the party.
As a result, you can book birthday parties 24/7.
Bruce Springsteen wasn't an overnight sensation. As with many great leaders, his transformation required a lot of work. If you want to get to the Promised Land and book parties like a boss, you have to develop leadership skills and make a firm commitment to optimizing your results.
As Zig Zigler wisely said, "You don't have to be great to start, but you have to start to be great." Get started today.