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As we mentioned last week, Summer is Coming. If you're running an outdoor attraction, you're probably preparing the troops for the onslaught of guests coming through your doors.
If you're an indoor facility hoping to survive until fall, you have two choices:
If you chose the latter, let's look at the anatomy of the perfect party booking campaign.
A Clear Goal
"Our goal is to book more parties!" That's a great goal and all, but how do you and your staff know what if you're winning or losing?
Without clearly defined goals, you'll have people going in different directions. What you want is to get everyone going in the same direction.
One way to do this is to look at historical performance on the number of parties you booked the past two summers. If you're able to separate what you booked online versus in-house, you'll have a better benchmark for the methods used.
Let's say you average 20 parties in June and 30 parties in July over the past two years.
You may set an attainable goal of a 20% increase, which will make your target to book 60 birthday parties by July 31, 2019. Write it on the wall or in another place where everyone can see it.
Keeping score on the progress, you're making towards the goal allows you to know whether you're winning or losing. Here are some of the ways you can measure momentum weekly:
If you have weekly meetings with your staff, you'll be able to share where you're at towards the goals and the success measures. While anyone knows how to keep the score, you need to execute a game plan to change the score.
A Game Plan
Now that you have the goal and ways to track progress, we'll get into the strategy and tactics to influence the score. That's knowing what specific actions affect the success measures.
The game plan consists of the following: