He built his field of dreams despite the financial pressure on him and his farm. He trusted the voice that whispered to him from the corn fields, “If you build it they will come.” And then a bunch of baseball players from 1908 showed up.
The truth is more like, “If you build it, theymightcome.”
These days, it's easy to build a website and add an online booking module. As a result, FEC’s allowing customers to book parties online are enjoying the fruit of less labor.
Few things in life are better than making money while you sleep.
If you’ve added an online booking module, but have not seen an increase in revenue (or an increase in time) there are three pivotal boxes to check. If you can check these boxes, you will increase the value of your online booking solution.
√ EASY BUTTON
Where is your Book Now Button on your website? The button should be incredibly easy to find. Your visitors should be tripping over it. I know this seems obvious. But the best ideas usually are.
After looking at thousands of FEC websites and their corresponding revenue stats, the ideal placement for the button is in the middle of your home page above the fold. However, it's always a good practice to test multiple locations and to track any movement in your revenue trends.
Have the call-to-action (button) in more than one place. Ideally it will be on every page of your site that mentions an event. Your 'Contact Us' page or 'Attractions' page are other locations to try adding a button.
Use clear simple language and graphics. Most FEC websites are too loud. There are too many colors and words. This causes the button to get lost. Sometimes the button is even hidden behind a bumble bee or a bird (true story). Just make the button clean and obvious.
√GET MORE FISH IN YOUR POND
Your online booking module is only effective if your website has visitors. There are a hundred ways to try and improve traffic. The simplest way is to add a Blog and start producing consistent content. Think of your blog content as a fishing lure that you cast out into Google in the hopes of hooking your perfect customer.
Be honest about your website. If it’s over 10 years old then it’s time for a new site. Is it set up in a way that makes it easy to find online? Do yourself a favor and get a 30 day free trial with Moz. Run the ‘site crawl.’ It will show you the ways that your site is preventing your customers from being able to find you online.
Create a Google My Business Listing. And think about the language you want to use on your listing. Make sure it fits your focus and identity as an FEC.
√USE FACEBOOK ADS
Some people are intimidated by social media. Some people are above social media. Some people are both. But a responsible business person sees social media as another tool to bring people ($$$) into their FEC.
Setting up Birthday Party Facebook Ads is a good place to start. You can use what you know about your ideal customers to aim ads directly at them.
Export your customer data from your online booking or POS software and use that data to create customer lists for your Facebook Ads. If you don't have Facebook Pixel Code on your site then you're missing out on the ability to aim ads directly at people who have visited your website.
Your customers are not the same as they were 20 or even 10 years ago. Millennials have grown up and had kids.
90% of the time those buyers will do research online before they make a purchase. And they definitely don’t want to pick up the phone. (This is a generation that sends texts to their fathers on father’s day.)
Do your business a favor and take these three simple steps to enhance the value of your online booking module and your FEC as a whole.
If you have additional questions about editing your website, building a blog, setting up a Facebook Ad campaign, or Kevin Costner please do not hesitate to ask in our Facebook Group. We’d love to hear from you.