It can be easy to overlook the importance of collecting and leveraging guest data in your business, especially if you don’t know how to or believe it’s not as beneficial as it is.
We know—organizing a list of names and contact information is nowhere near as “fun” as a new attraction delivery. However, sometimes the most basic information can be just as impactful. Guest data can help you:
Think of data as the molten iron coming out of a blacksmith’s forge. Without the raw material, not even the most skilled craftsman could create a useful item.
Are you still using that giant binder or even post-it notes to keep track of your customers? Do you have boxes of paper waivers piling up at this point?
Hand-written logs or even an out-of-date point of sale aren’t going to be the best at helping you create a database or associate transactions with a certain customer.
You need to have easily useable, digital information. One of the best ways to do this is through party-booking software.
One of the greatest advantages to using software is how easily report-able these items can become.
Pull the report for it, then! Whatever system you have in place should make this is as easy as a few clicks.
You have the information or have at least started gathering more moving forward.
You’ve won the first battle. Now what?
For event bookings and driving guests into your building you will want to start with Facebook.
In the United States, over 70% of users will use the site every day !
The major reason people use Facebook is to keep in contact with friends and family. Think about that for a second. Doesn’t that reason align with … reasons people would visit your family entertainment center?
How does this help you leverage guest data? First you’ll need to knock out some basics:
From there you can:
You will drive repeat business and encourage new visitors using the world’s largest social platform.
Getting more "likes" is great, but an online store front or booking module makes it all worthwhile. If you can get the right message to the right people, they will want to buy from you—so don’t make that any more difficult than it needs to be!
You might have a good idea of how a new guest will walk through your facility their first time , but do you know how they interact with you digitally?
By installing Google Analytics, you can track a customer’s journey through your website
Don’t overlook the volume of potential guests that might visit you online first.
That impression is just as important as the one they have when they walk through your front door.
One of the most important ways you can use guest data to its full potential is by utilizing its reporting feature. Here are a few useful reports you may want to consider analyzing.
If you’re a Party Center Software customer that hasn’t started putting your data to work (or need help learning how)—no worries!
We know how busy you are, but we also how important using it is.
That’s why we want to help you! Contact your dedicated Customer Success Manager and they'll set up a training session to help guide you through the most useful information and reporting for your business.
Not one of our customers, but interested in a free consultation?
Our customer success consultants would love to chat about your needs and goals for making your FEC a major success.