Increasing customer loyalty at your family entertainment center is incredibly important.
Did you know that it costs FIVE times as much to attract a NEW customer than it does to keep an existing one? That's why building lasting relationships with your customers is much more efficient than having to constantly search for new customers.
It’s also a lot more rewarding! There’s nothing better than seeing a familiar, happy face walking through your doors, time and time again.
In this article, we share 3 ways you can increase customer loyalty at your facility.
Let's jump in!
One of the worst things you can do in a business is to ignore your customers—especially when something has gone wrong or they’ve had a bad experience.
If you’re looking to gain loyal customers, it’s important to handle problems head-on. Face them immediately rather than waiting.
Say the wrong food item is delivered to a party, or a staff member drops the ball. Take ownership and responsibility. Acknowledge what went wrong, state how you’ll make it right, and check back in.
It’s also important to teach your staff how to effectively handle problems so that anyone can step in and take ownership to problem-solve at any time.
Phrases to use when problems arise:
Customer feedback is the bread and butter of your business! Happy customers will keep you in business.
Get ahead of it by asking for feedback often. There are lots of ways to ask for feedback but remember: The more time goes by, the more people forget.
Asking your customers at the time of their experience will help you to access more accurate results. And soliciting additional feedback after their encounter will help solidify how much you care about their happiness.
If you check in often while your customers are at your facility, you’ve planted seeds.
Now, when their time with you comes to an end, it’s very important to have a process for soliciting feedback on their experience. This might occur during some sort of “check out” process. Or, if there is no check-out process, be sure that a staff member is there to close out with those customers.
If it’s a group or a party, you might have a manager stop in and say to the group: “Your happiness is our number one priority. Did everyone have a great time?!”
Verbal affirmation, especially aloud, is a great first step.
The manager might then say, “Thank you!! As a gift from us to you, we’d like to welcome you back any time with this coupon.” At this point, you would provide a little card with some sort of discount or coupon for returning customers.
And if you want to take it a step further, consider including where they can provide positive feedback about their experience with you. This might be a link to your Facebook, Yelp, or Google My Business listing asking for a positive review.
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