If you’ve recently opened your business back up or are in the process of planning a grand opening, there is one crucial step you won’t want to miss: updating your business listings!
But I promise you: it isn’t! In fact, setting aside an hour or two to update your virtual business listings will actually MAKE you money.
First of all, why is updating your virtual business listings so important?
Well, I have a story that'll answer that question! Have you ever arrived at a business only to find it closed? This happened to me just last week.
I noticed a bagel shop while running errands one day and added it to the list of places to try. When Sunday morning rolled around, my husband and I jumped in the car and excitedly began our quest to try some hot, fresh bagels.
We pulled up the bagel shop on Apple Maps and we were relieved to see that they had just opened for the day—woohoo! We weren’t going to miss out on the bagels selling out.
When we arrived at the bagel shop, our moods shifted. There were no lights on! Oh no!
My husband pulled up nice and close so we could assess the situation. A handwritten paper sign sealed our fate. "Sunday: CLOSED."
I opened the Apple Maps listing back up to see what I missed. Sure enough, the hours on the sign did not match Apple Maps. I also noticed that the bagel shop hadn’t yet claimed their Apple Maps listing. What a missed opportunity!
As you can see from the story above, mistakes in your Google, Apple, Facebook, or Yelp listings can actually hurt your business and cause you to lose out on revenue. Plus, your potential customers will probably be pretty frustrated too!
Since I do what I do for a living, the first thing I did was reach out to the bagel shop to let them know what happened. I even shared an article on how they can claim their Apple Maps Connect listing so they can take control of this information. And guess what? They did it! And you can too.
Recommendation: to breeze through this process, open up a Word doc and type (or copy and paste) the following information to make updating your listings that much quicker:
Click on the image below to learn more about how to build a marketing plan for your business.
The battle to the top of the mapping game is pretty fierce between Apple and Google. But studies show that iPhone users prefer the user experience of Apple Maps over Google Maps.
This is why it’s so important that your Apple Maps Connect listing is correct, complete, and up to date. You don’t want to miss out on any potential buyers, so considering each of the platforms mentioned in this article is important.
To update your Apple Maps Connect listing, simply:
It can take up to 10 days for listing changes to appear on Apple Maps, so you’ll want to keep this in mind if your information is currently incorrect or you’re about to open (or, re-open) your business.
While iPhone users might prefer Apple Maps, Google is still very much at the top of the mapping game. Beyond that, “there are over 70,000 Google searches each second. That’s almost 227 million an hour and 5.4 billion Google searches per day.” (Review42).
When you have a Google My Business listing, you’re claiming another SEO opportunity for your business.
To update your Google My Business listing, simply:
It can take up to 60 days to delete information that you previously entered, so keep this in mind as you make changes. For more on assigning owners and managers to your listing and other details, check out this help article from Google.
Just like Apple and Google, Facebook is another spot where your potential customers will be looking for information about your business. Better yet, they might even FIND your business because they’re on Facebook!
To update your Facebook Business listing, simply:
Last but not least, we have Yelp.
While certainly not Google or Apple, Yelp still has 77 million unique users per month via mobile and 62 million per month via desktop. (Review42)
Not only is that a lot of eyeballs, but they’re often exactly the right customer for your business. Many folks jump onto Yelp to find a party venue or play place near them. So don’t miss out on the opportunity for customers to find you there.
To update your Yelp Business listing, simply:
Remember, your business listings are another way to showcase all the amazing things you have to offer inside your facility—be sure to include some great photos!
Now that you’re set up for success, don’t forget to return to your listings frequently to ensure that they’re accurate and up to date.
Reviewing your business listings quarterly or bi-annually is a good place to start. But if your hours change, get ahead of the change and be sure to update them in a timely manner—especially on platforms that take a little longer to update.
Was this article helpful? Toss me a comment below—I’d love to hear from you!
Click on the image below to watch our on-demand webinar on Using Data to Discover Business Opportunities.