Whether you'd like to start blogging on your FEC website and are looking for some guidance or are interested to learn if it's a worthwhile endeavor - you've come to the right place!
Building content on your own website is a business asset. It will improve your site ranking and as a result, increase your chances of getting more website visitors from organic search.
According to Hubspot, the average company that blogs has 55% more website visitors than those who don’t. More visitors equal more customers.
Social media platforms change. As a business owner, you can’t only rely on building an audience in one place, especially since it’s much more difficult to acquire detailed information about your customers on social media platforms versus your own website.
How to Start a Blog on Your FEC Website: 4 Steps
Let's jump in.
1. Ask a Staff Member to Write or Hire a Professional
Not knowing what to write about or having the time to do it are the most popular objections to starting a blog.
First, consider asking your staff members about it. Perhaps one or two would be willing to pitch in and write. This is a great opportunity for professional growth.
It may also make sense for you to hire a marketing professional to assist with building your content strategy moving forward.
2. Develop a Keyword List
As for topics, keywords are your guides.
Think about what customers would search that could relate to you and your business. If you’re an arcade in Austin, “best arcades in Austin” or “family fun center in Austin” are a great example of some of the phrases people may search that you can use to write about.
According to Think with Google, over a two year period, there was a 900%+ growth in mobile searches for “___ near me today/tonight."
Download a plugin like Keywords Everywhere. This way, you can also search and discover other keywords you can write about.
Remember, you won’t want to compete with your other pages when it comes to attractions. In other words, if you have an arcade, bowling alley, and other attractions on one page that leads customers to “Book Now,” you won’t want to blog specifically about those topics and compete with other pages on your website.
Here are some blog topic ideas to consider:
- Birthday party ideas or tips
- Happy hour near [insert location]
- Birthday parties near [insert location]
- Entertainment for kids near [insert location]
- Why it’s better to host a birthday party at a facility versus at home
- Customer features (ask customers to share their favorite experience at your facility)
Try to build out a simple keyword list based on the research and ideas above.
3. Develop a Content Calendar
To make things easier, you may want to develop a content calendar.
At PCS, we first like to brainstorm some of the topics we’d like to address on our blog and then develop monthly themes wherein we address those topics.
For instance, if you’re a birthday party expert, you may want to address birthday-party related topics during one month.
Another month, you might want to focus on promoting your menu. Perhaps you’d be willing to write a couple blog posts about your recipes or how your facility prepares food.
Yet another month, you might want to focus on cleanliness, and write a post about how you keep your facility in tip-top shape.
Don’t be afraid to share information with your audience. This doesn’t mean someone will just read your blog but never visit your facility. It’ll actually inspire and encourage your audience to visit and try that recipe or check your facility out for themselves!
As we noticed in our 2020 Online Booking Study, the top of the year is a critical time for FECs because more customers are booking events. So, that might be the best time to showcase that you’re a birthday party expert!
4. Develop a Posting Schedule
In the beginning, you may just want to post once or twice a month, so one or two key words will work just fine.
If you’re looking to boost your frequency to once a week or more, add 5 or more keywords to the list. Starting slow is just fine! Consistency is more important. Then, build up your frequency.
And remember, inbound marketing often looks like a J-curve. You might not see results immediately. Be patient and continue growing your momentum.
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- How to build a better website that'll grow your business.
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