If your goal is to improve guest experience and party revenue, you probably want to start by focusing on re-training your staff or on improving your attractions.
What most FEC owners and operators don’t realize is that the "guest experience" begins way before customers even walk into your facility.
It starts with your website.
The experience a potential customer has with your website can determine whether or not they decide to book a party with you, give you a call, or swing by for a walk-in visit with their kids.
Your goal is to make your website excite the visitor. You want to make people eager to visit your FEC! You also want to make your website easy to navigate, enabling visitors to check out pricing or book a party without having to waste time trying to figure out where to find certain information.
Here are 4 website tips that'll help you improve guest experience and party revenue.
As mentioned above, you want your website to reflect the type of experience a guest can expect to have when they visit your facility.
If your facility has all the latest attractions and excels in customer service, but your website looks outdated or there's not a lot of information, your website visitors will assume that your facility is outdated too!
The key to a great website is detailed information, great pictures, and some calls-to-action!
Make it easy for your visitors to access the information they're looking for on your website. Here are a few things to consider:
Include your address somewhere on the first page
of your website. It's also a great idea to have a tab labeled “Contact Us” at the top so visitors can click on it to find your address, an image of where you’re located on a map, and your contact information. Be sure to also list your hours of operation.
If you don't already have an online booking option on your website, consider adding one. An online booking option increases revenue and allows your visitors to conveniently book a party wherever, whenever.
Now that your customer knows who you are, where you are and what you offer, they're going to want to select the experience that is right for them.
This is where you marry the intent of the customers with the goals of your business. One of your goals, no doubt, is to increase your party booking revenue.
As mentioned above, making your parties easy to book online is a great way to boost revenue.
First, it's important to add a clear and obvious call-to-action below each of you party packages. A “BOOK NOW” button at the top of your home page or next to each package is critical.
Each “Book Now” button should be linked to the URL associated with that specific party. That way, when a customer clicks, they're taken to an online booking page where the party they want to book is pre-selected.
Don't force potential guests to scroll through your list of parties and remember what they want. Here's an example of a web page describing a company's party packages while delivering a great user experience:
And don't forget, your website is the first impression of your FEC.
Ever so often, you should evaluate the impact of your website on your revenue. To do this, consider the following:
What did you think about the website tips post? Let us know in the comments below!
Effectively marketing your FEC or event venue doesn't have to feel like rocket science.
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