As a business owner, delivering a magical guest experience is your top priority.
You want your customers to make memories and have a great time with loved ones at your facility. You want to hear stellar feedback and hope that they return, time and time again.
In this article, we share our top 5 ideas on how you can deliver an incredible guest experience at your family entertainment center.
5 Ways to Deliver a Magical Guest Experience
Let's jump in.
1. Personalize your business
Personalization goes a long way because it makes your customers feel special.
Ask yourself, “What are some unique ways we can personalize each event for our guests?”
For instance, if a customer hosts their birthday party at your facility, consider asking for their photo in advance and displaying a photo of them along with their name on screens in your facility. You can also give them a personalized party hat, or if you host any games or activities, give them a trophy with their name written on it!
Grow Online Sales with an Online Store
Sign up for our webinar by clicking the button below!
2. Make it easy for guests to book a party
Make sure your website is functional, mobile-friendly, and easy to use.
You don't need anything fancy. Just a website that makes it easy for your customers to find what they're looking for and book a party seamlessly.
Consider adding an online booking option to your site if you don't already use a solution! You'll also want to add digital waivers into the mix so that your customers can sign their waivers in advance.
This will speed up the process and minimize frustration.
3. Become a company your employees love
As an employer, your top priority is to give your employees a positive work environment, adequate training, and opportunities for growth.
Check in with your employees frequently. Host training sessions and ask for their feedback. Give them responsibilities and avoid micro-managing.
Host team-building events to get everyone excited about working at your facility. You want to make sure that your employees feel supported and eager to go to work because this will encourage them to deliver a magical guest experience to each and every customer!
4. Ask for customer feedback
You don’t have to wait for online reviews. Be proactive and ask guests for feedback before they leave your facility or in a follow-up email.
Create a process for reviewing feedback and using it to make decisions. You want to make sure your customers know that you appreciate and value their input!
5. Start a blog
Blogging is an incredible business asset. Through blogging regularly, you increase your site ranking and are able to broaden your reach.
By writing about topics customers are searching for, such as ideas on how to create a themed party or holiday gift tips, you can easily attract customers to your website (and, by adding great calls-to-action, you can help customers make a purchase through your online booking module or online store!).
Did You Enjoy This Post? Leave a Comment Below!
Leave a comment below if you liked this article. We'd love to hear your thoughts!
Download Our Business Pivot Plan
As an owner or operator of a family entertainment center, you’re all too familiar with how important it is to adapt and make changes quickly when faced with an obstacle.
That’s why your facility should be prepared to pivot.
If you'd like to learn more about how to pivot your business, be sure to download Constructing a FEC Business Pivot Plan eBook today!