Collecting Customer Data:
The Shift to Personalization in Marketing

When it comes to marketing, newsletters alone aren't enough!
Here's what to do instead.

Customers crave personalization, and the key to a strong marketing message lays in getting the right message, to the right person, at the right time. 
How are you collecting customer data, and what are you doing with it?
For the past 20 years we've been told we need to be in constant contact with our customers. In reality, our customers don't want to hear from us as much as we would like to communicate with them. This means we need to simplify our messaging, to make it as impactful as possible. 
Our expert on this topic is Adam Russell, Director of Sales at Hownd. Adam brings over a decade of experience in driving foot traffic into the locations of Small Businesses. At Hownd he has helped thousands of Family Oriented Businesses to drive more birthday parties and revenue through a blend of email, social, web and app communications.
Hownd believes the newsletter is a dying channel and that Effortless Foot Traffic starts with actionable communications. 
In this webinar, Adam shares:
  • How top FECs are collecting thousands of new emails each week
  • Ideas on personalizing your messages without the backing of big data
  • Ways to monetize your email channel by measuring dollars and cents instead of clicks and opens
  • How to book more parties by utilizing the Right Person, Right Place, Right Time methodology

Ready to shift to personalization marketing? Simply fill out the form to watch this webinar.

Presented By

Adam Russell
Director of Sales 


Rebecca TwomeyRebecca Twomey
Director of Sales & Customer Success



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