Customer Experience

4 Keys to Successful Team-Building Events at Your FEC

In this article, we share 4 keys to hosting successful team-building events at your Family Entertainment Center.

As fall approaches, it's a great time to think about hosting team-building events at your family entertainment center.

With school sports back in session and corporate teams returning from summer vacations with their families, now is the perfect time to provide opportunities for team-building.

Your local football, cheerleading, volleyball, soccer, field hockey, and other fall sports teams can all benefit from incredible team-building opportunities at your facility.

Team-Building Events 101

Hosting team-building events can be simple. Tap into your inner creativity and before you know it, you'll be creating those "wow" moments your guests are looking for to make them want to be return customers.

Remember, it's all about creating incredible customer experiences that will keep your guests returning again and again!

Below we share four keys to planning fun and successful team-building events. We'll explore the benefits, how to get organized, activity ideas, and how to effectively promote your events.

1. Recognize the Benefits

Hosting a team-building event can be life changing for your guests. The activities involved with events like these help participants:

  • Act outside their comfort zone
  • Get to know each other
  • Build camaraderie
  • Resolve potential conflict
  • Create a more cohesive work environment

These positive outcomes have the potential to help both sports and corporate teams drastically improve their performance both individually, and cohesively as a unit.

Team-building events also provide benefits for your family entertainment center. Hosting these events will draw in different groups and demographics to your facility than you may be used to. By adding team-building events as an offering on your website and including their benefits in your promotional material, you'll open yourself up to increased booking potential as well.

Organizing a successful team-building event can lead to repeat business as well via referrals.

2. Be Organized

It's important to make a lasting—and positive—impression on your guests, and it's even more important to make that impression early.

Start by gathering as much information as you can about your guests by asking each of them to fill out a short questionnaire. You can ask questions such as:

  • The reason behind their booking
  • Strengths and weaknesses of each participant
  • Any limitations that may need accommodating
  • What each individual hopes to get out of the event
  • Any activities they think will help them to reach their goal

Their answers will allow you to create the most effective team-building events catered towards the needs and goals of each particular team.

You need to make sure your FEC staff is properly trained for these types of events, too. Create a loose agenda and make sure your employees understand how the event should be run, especially if you've never hosted team-building events at your facility before.

To make team-building events fun and beneficial, creativity is key. Your guests are taking a break from their normal routine, whether it's from practice after school or meetings at the office. They're expecting a unique and enjoyable experience, and your job is to deliver it. Think outside the box, and create experiences for your guests that they'll want to come back and re-live.

3. Select Effective Team-Building Activities

To ensure the team-building events your host are a success, the activities you select need to align with the group's overall goals for the event.

Does the soccer team need to improve communication on the field? Does the accounting department at the company down the road need to create better standard processes? Team-building events should be fun of course, but the activities your guests participate in should be ones that require using the skills they lack if they're to succeed.

Eileen, one of our Customer Success Managers at Party Center Software, remembers one team-building activity that made a lasting impression on her.

"It had about 80 people involved. It began in a very large room, and they created posters and designated teams. The company purchased t-shirts with each of the team names, and each team participated in decorating their own table."

The day had a written agenda with multiple challenges to be accomplished. Team members had to work together to assign who was going to participate in each activity.

To kick-off the event, team members decorated themselves in face paint and introduced themselves via limbo-ing through a tunnel made up of the FEC event staff.

Additional activities throughout the day included obstacle courses, arcade games, and scavenger hunts, all requiring some sort of teamwork to complete the challenge.

One thing Eileen noticed was the inclusion of their company logo in many of the activities. Feeling like the event coordinators took extra time to create a personalized experience for them contributed to her top-notch experience.

As an FEC, be sure to include the school/team or company in your team-building activities to provide that unique experience and extra dose of fun. You may also want to think about adding items for purchase (such as event t-shirts) to your online storefront as a way to increase event revenue.

Skills such as organization and communication were improved, and fun was had by all. "I would definitely do it again!" Eileen said.

4. Promote Your Events

Get the word out! Make it known that your FEC is open for hosting team-building events. Promote the opportunity on your website, social media accounts, and at various local establishments. Include the option in your voicemail recording, add it to table tents in your facility—even put a sign in the bathroom!

When you capitalize on every promotional opportunity, the greater chance your FEC will have at increased event bookings.

Creating successful team-building events doesn't have to be difficult. By recognizing the benefits of hosting them at your FEC, being organized, including effective team-building activities, and promoting your event as much as you can will help you to easily make team-building events a successful—and lasting—part of your business.

For more insight on how you can create memorable customer experiences, check out our ebook, Serving Customers: Why it Matters & How a Service-First Approach Will Keep Customers Coming Back.

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