Times are changing and so is the way that we gift! For the kid (or adult) who has everything, giving an experience gift often means much more. Experience gifts help to create memories rather than collect dust or sit in the corner of the playroom!
Parents everywhere are saying enough to stuff and are encouraging loved ones to step into the mindset of gifting with memories, not things.
As the owner or manager of a Family Entertainment Center, your entire business model is about creating incredible experiences! In this article, we’re going to explore some ideas to help you sell more experience gifts at your facility.
Selling Experience Gifts at Your FEC All Year Long
Here are a few tips.
1. Consider Your Packages
Having a strong birthday party offering is important. Hosting birthday parties throughout the year will help you drive revenue.
But what other incentives can you provide to get parents to bring their kids to your facility? And better yet, how can you drive teenagers and adults to visit?
The answer is: Offer different party or experience packages! You can do this in your online store to get the best bang for your buck and avoid shelling out cash for third-party websites.
During the slow summer months, you might consider offering “Family Reunion” packages at a slight discount so families join together at your facility. You can also think about offering a special Labor Day package to veterans and military families, too.
Your options are truly limitless! Just be sure to consider the month and what experience gifts might appeal during that given month.
If you’re looking for a comprehensive list of ideas for packaging by monthly theme, I highly suggest downloading a free copy of our Monthly Events Calendar. It includes ideas by month that will help you create experience gifts for every season!
Check this out or click on the image below to grab your copy!
2. Promote Your Packages
Once you’ve determined the best experience gift packages for your FEC and set them up using your online store, it’s time to spread the word!
To create a visual that will pop, we highly recommend using a site like Canva to create your Facebook Ads or Instagram Ads. They have easy-to-use free templates that you can design to highlight your package.
Next, you’ll want to consider your demographics. Whom are you trying to attract to your specific package? Note your audience and adjust accordingly. For more on audience demographics, we recommend watching a replay of the webinar with Creative Works on Target Demographics!
And of course, don’t forget about email! Specific and targeted emails are the name of the game. If you’ve collected customer data using online waivers, for example, then you’ll be a step ahead. Birthday information alone will help you to target the right people at the right time.
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