Sales

PC Pay Gift Cards: 5 Tips on How to Sell More Gift Cards Online

Now is the time to boost your profitability year-round with PC Pay Gift Cards! Read on to learn how to sell gift cards online!


Did you know that 46% of US consumers bought a gift card on social media in 2020?

What about that an average online retailer sold 30,774 digital gift cards in December 2020?

Gift cards have always been popular, but since 2020, the purchase of digital gift cards has spiked and continues to grow. If you’re an owner or operator of a family entertainment center, now is the time to capitalize on this trend in consumer behavior and boost your profitability year-round with PC Pay Gift Cards!

Not sure how to market and sell gift cards online? Here are 5 tips!

PC Pay Gift Cards: 5 Tips on How to Sell More Gift Cards Online

Research shows that experiential gifts bring more happiness than traditional gifts. And as we’re fond of pointing out, our industry is all about providing an incredible experience and helping customers make memories!

By selling gift cards, we help customers provide loved ones with incredible experiences that are sure to surpass the fleeting joy of a typical gift given around the holidays or for someone's birthday. 

To help you market and sell more gift cards online, here are a few tips that'll drastically increase your results:

1. Target a specific audience.

The majority of women describe themselves as the primary gift buyer for their household versus men.

For your gift card campaign, you’ll want to speak to that demographic (or whoever your demographic is) and address the goal they’re trying to achieve. This will affect everything from the Facebook ad copy or email you write to the product page you post on your website. 

Here's an example of what it could look like:

facebook-ad-example.jpg

Click below to check out the webinar we hosted with Creative Works on Target Demographics!

Webinar: Creating a Better Experience for Your Target Demographic with Creative Works BLOG

2. Offer something of value.

People love to buy but hate to be sold.

That's why it's so important to give customers a good reason why they should buy from you, first. One way to do this is to write a blog post on 15 Brilliant Birthday Gift Ideas for the Husband Who Has Everything or Why You Should Give the Gift of Experience this Holiday Season.

Then, add your call-to-action to help customers “purchase a gift card now!”

Blogging is a great way to share more information about your products & packages. 

3. Sell the experience, not the gift card.

When you’re selling anything, you’re selling the desired outcome.

While flat out selling a gift card can work, you’re going to increase your chances of selling if you talk about what that gift card will do for the customer.

Try writing copy for your ads that includes information about some of the incredible attractions you offer, menu items, and other events you have going on at your facility for customers. Be sure to also add great pictures to your website and to social!

4. Offer a promotional sale for your gift cards.

82% of gift card shoppers take advantage of promotions when purchasing gifts.

This is a powerful incentive for those gift-givers who are on the hunt for a good bargain!

Be sure to add some sort of time-based discount. "If you purchase a gift card by X, you'll receive a 10% discount!" This is a great way to boost sales. 

5. Optimize your conversion path for gift cards.

A conversion path is a process by which an anonymous website visitor becomes a known lead or, in this case, a customer.

Optimizing your conversion path requires that you improve the visitors’ end-to-end experience on your website so that you sell more gift cards.

Put another way, you should have an understanding of what your website visitors need, when they need it, and make it easy for them to convert. When you’re ready to take a deeper dive into conversion paths, this post will get you started.

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Sign Up to Offer PC Pay Gift Cards

The PC Pay Gift Card Program helps Family Entertainment Centers and Event Venues encourage repeat business and grow sales.

Want to learn more about our Essential Gift + Digital Gift packages? Click here to schedule a demo today!

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