Marketing

Keep Customers Coming Back with Effective Email Remarketing

Email remarketing is an effective way to keep customers coming back to your FEC. Read on to learn more!


Email remarketing is an effective way to keep customers coming back to your family entertainment center.

While mass email blasts may not be as effective as they used to be, sending personalized emails with information your customers are looking for is.

Keep Customers Coming Back with Effective Email Remarketing

If you already use a facility management software and provide online booking to customers, simply start by pulling a Customer Detail Report on whoever has an upcoming birthday.

Then, import their emails into a platform like Constant Contact or Mailchimp, and design a targeted email to encourage this group to book their (or their dependent’s) birthday party using your online booking link. 

Here’s a template you can use:

Hi [Insert Name],

Your birthday is coming up and we have a SUPER special gift for you. 

If you book your party with us, you’ll get 20% off whatever package you choose! No, you’re not dreaming - it’s true!

And...we’ll throw in a free pizza too :) Ready to book? Click here. 

If you’re targeting dependent’s birthdays, here’s another email template you can use: 

Hi [Insert Name],

We know your child’s birthday is coming up soon and you’re probably trying to figure out what to do.

Well, we’re here for you, Super Mom! Let us help you plan and execute the BEST birthday party EVER! 

Oh - and here’s an awesome deal just for YOU! If you book now, you can take 20% off whatever package you like best! 

Click here to access our package option and click the button below to book TODAY!

Use Canva

We highly recommend using Canva for all promotional designs. In fact, here at PCS, we design all of our eBooks, social posts, and marketing collateral using Canva!

Canva offers a variety of incredible templates and design options you can use for social posts, emails, flyers, and so much more. You can even print directly from Canva, too. The platform has a Mailchimp integration, but if you use another email service, you can add any and all links into your Canva template, export as a PDF, and import the design into your email service platform.

Canva offers a free version, but you can also upgrade to Pro for only $9.99/month and access more features and templates. To try Canva Pro free for 30 days, click here.

The email design below was created using Canva:

Online Booking Toolkit - Email Design Template

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NEW RESOURCE

Online booking is an opportunity to enhance your guest experience. That’s why in our newest resource, you’ll find three key tools that’ll help you drive traffic to your online booking page.

Online Booking Toolkit eBook - CTA - Blog

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