Keep Families Coming Back with Membership & Gift Card Deals

As the holiday rush hits full speed, family entertainment centers have a golden opportunity to turn one-time guests into lifelong fans. Parents are searching for unique experiences and easy gifts, and that’s where memberships and gift cards shine. 

Keep Families Coming Back with Membership & Gift Card Deals 

Whether it’s a “play all winter” membership or a “buy more, get more” gift card offer, these tools encourage repeat visits, word-of-mouth referrals, and consistent revenue through the slow months ahead. 

Why Launch in November? 

November is when families start planning outings for school breaks, shopping for gifts, and mapping out their budgets. By launching your loyalty and gift card programs now, you’ll: 

• Catch early holiday shoppers before the rush. 

• Encourage pre-booked visits that fill your calendar. 

• Boost upfront cash flow before winter break. 

• Keep your brand top-of-mind through the entire holiday season. 

Think of it as setting the stage for a busy December and a strong start to the new year. 

Memberships: A Gift That Keeps Families Coming Back 

Memberships are more than just discounts they’re a promise of fun that lasts all year long. Here’s why FECs and play centers love them: 

• Guaranteed repeat visits: Members feel invested and are more likely to visit regularly. 

• Predictable revenue: Monthly or annual memberships help stabilize your income during slower periods. 

• Stronger relationships: Members become part of your community, not just one-time visitors. 

Holiday Membership Ideas: 
“Holiday Fun Pass” – Unlimited weekday play through December. 
“Winter Break Membership” – One flat fee for access during the school break. 
“Family Bundle” – Add a sibling or parent at half price for the holidays. 

Make it festive, easy to gift, and even easier to renew. 

Gift Cards: The Perfect Holiday Surprise 

Gift cards are the ultimate no-stress present; perfect for parents, grandparents, and employers shopping for unique local gifts. 

Create irresistible offers like: 

• Buy $50, get $10 bonus 

• Spend $100, get a free activity pass 

• Buy 10 visits, get 2 free 

When you frame your offer as a holiday special and promote it both online and in person, guests feel like they’re getting a win-win, something to give and something to enjoy themselves. 

How to Promote Your Holiday Loyalty Offers 

1. Bundle and brand your deals: Create festive visuals and landing pages using your software’s marketing tools. 

1. Leverage your email list: Send targeted campaigns to repeat guests and previous party bookers. 

1. Add urgency: Include clear deadlines like “Offer ends Dec 1st” or “Bonus cards available while supplies last.” 

1. Display in-store signage: Encourage impulse buys at the register or POS. 

1. Go social: Share family photos, countdowns, and reminders across your social channels. 

With the right timing and consistent messaging, you’ll inspire more sales, and more smiles. 

Start Growing Loyalty with Party Center Software 

From online store setup to tracking gift card redemptions and memberships, Party Center Software makes it easy to manage it all in one place. 
Create, sell, and promote your offers effortlessly this season, and keep families coming back long after the holidays. 

Ready to grow repeat visits and holiday sales?