Use Snapchat Geofilters to Engage Your Audience

A couple months ago, Snapchat announced that anyone with an account could submit custom Geofilters. This is huge news, especially for local businesses. For those who aren’t familiar, Snapchat is a mes
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How To Use Emojis In Marketing Messages

A couple weeks ago, I published a blog post about the lesson I learned from emojis and why I changed my mind about them. So today, I want to talk about how to actually use emojis in marketing messages
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What Emojis Taught Me About Business And Marketing

I used to hate emojis. I didn't use them in my personal life, and I thought that businesses should never use them. I believed they were immature forms of communication used by teenagers. A couple year
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