As a business owner, you need to study your competition in order to be successful. Knowing the competitors in the market will help you choose new attractions, set or adjust price points, tweak your food offerings, and build an overall understanding of consumer expectations. But if you want to know your competition, it requires more than just visiting their websites and social media pages.
The best way to study other facilities is to actually visit them. This is especially important for new or aspiring operators that are in the development stage. See other facilities through the eyes of a guest. Walk around their locations, purchase tickets for their attraction, eat their food, and experience their brand. This immersion will provide much more insight than you could hope to gain from browsing their website.