We are so excited to announce that we are bringing our software solutions to a whole new market with a new brand, Cinema Party Software. Cinema Party Software is geared specifically for movie theater and cinema operators. While our existing Party Center Software solution provides party booking as well as whole facility management for FEC’s (including point of sale and employee scheduling), this new brand is focused specifically on birthday party and group bookings.
The Cinema Party Software brand asks a simple question to movie theater operators: “Why aren’t you booking more parties?” In the past, parties haven’t been a focus for these operators. But a shift is occurring in the cinema industry right now, reminiscent of what’s been happening in the bowling industry for many years. Instead of building traditional movie theaters, operators are beginning to open hybrid FEC and cinema facilities. These hybrid facilities need a party booking solution to be successful. And even those traditional theaters that only have a couple party tables will need to put more focus on birthday parties to keep up with the competition.