A couple months ago, Snapchat announced that anyone with an account could submit custom Geofilters. This is huge news, especially for local businesses. For those who aren’t familiar, Snapchat is a messaging app with well over 100 million users. A Geofilter is a filter that a user can put on their video or image when they are in a certain location. For example, if you visit the Empire State Building, you can use an Empire-branded filter in your post. Previously, Geofilters were only available to those who applied for one. But now, any user can create a custom Geofilter for a location and time period.