Email marketing is a fantastic tool to connect with your customers and drive revenue. Email lets you announce new promotions, market upcoming events, and give timely reminders to book birthday parties. Aside from your standard birthday emails and monthly newsletters, you have an opportunity to use email marketing to book corporate and group events. And when sending emails for corporate events, you can deliver a more personal touch and maximize email impact with follow up calls.
All emails should have clickable links tied to calls to action. These links can lead to your website, a landing page, an online booking tool, a social media account, etc. Email software such as MailChimp or Constant Contact allows you to track who clicks each link, and when that person clicks it. This feature is helpful for analyzing your email copy and which calls to action are resonating most with your list. This call to action analysis is where most facilities stop, but Beth recommends going a step further.