In our last Tip of the Week, we talked about using secret shoppers to improve your business. That post was focused on getting feedback on your physical building and the service provided within. This week, I want to focus on how to use mystery shoppers to improve phone sales.
Phone etiquette is vital to the success of any business. Other than your website, the phone is typically the first impression for a potential customer – this is the first time a customer will interact with one of your employees. If you’re not constantly watching over your employees (which you shouldn’t be doing as an owner, since you have much more important things to focus on), how can you be sure they are doing a good job?