Email marketing is one of the most powerful resources for reaching your customers. Customers opt in to your list because they want valuable info, which gives your marketing messages a direct ticket to their inbox. As your list gets larger, it becomes more and more powerful, so we wanted to review an easy technique to grow your email list: incentives.
People love instant gratification, so incentives give customers an immediate reason to join your list. Incentives can be almost anything: free tokens, free soda, free bowling shoe rental, etc. You are only limited by your imagination. You could offer a discount instead of a free item – $1 off bowling shoe rentals – but we recommend giving something free because it’s a more powerful incentive.