On June 17th, Party Center Software’s parent company – Agile Software and Marketing – celebrates its 18th anniversary. Our staff is excited to celebrate the milestone with the President, Scott Drummond. Scott founded Agile Software and Marketing in 1998, back when Armageddon hit the movie theaters and My Heart Will Go On (by Celine Dion) was a number one song. Obviously, a lot has changed in 18 years.
We’ve rounded the corner past Mother’s Day and the summer season is about to begin, which means we’re getting closer to Bowl Expo 2016. Once again, we’re excited to announce that we’re teaming up with some great partners to co-host the FAB 5 VIP BASH. This is a customer appreciation party will be held at the House of Blues at Mandalay Bay on Wednesday June 29 at 8:00pm. This party has been a huge hit over the last couple years, and this will be our first time hosting it at House of Blues.
Is Apple is primed to disrupt and maybe even dismantle the laser tag industry as we know it today? The laser tag industry has not had a major shakeup or disruption for several years. The previous shakeup may not even be considered a “real” shakeup. The closest we come previously to a disruptive activity was the invention and proliferation of outdoor laser tag. While this was technically created many years ago it wasn’t until about 10 years ago that it started to take off in both the US and the UK. The technology surrounding laser tag has been through several serious evolutions to try and satisfy the appetite of this next generation who have all but demanded laser tag look and feel more like the first person shooter video games that dominate the in-home market.
A couple months ago, Snapchat announced that anyone with an account could submit custom Geofilters. This is huge news, especially for local businesses. For those who aren’t familiar, Snapchat is a messaging app with well over 100 million users. A Geofilter is a filter that a user can put on their video or image when they are in a certain location. For example, if you visit the Empire State Building, you can use an Empire-branded filter in your post. Previously, Geofilters were only available to those who applied for one. But now, any user can create a custom Geofilter for a location and time period.
A couple weeks ago, I published a blog post about the lesson I learned from emojis and why I changed my mind about them. So today, I want to talk about how to actually use emojis in marketing messages. This is not an exhaustive list of rules and tactics, but it’s a good guide to get you going in the right direction.
On social media, people want to interact and engage. Nobody wants to follow you if your posts are robotic and boring. You should always find ways to be entertaining, or funny, or thoughtful. Really, you want every post to add value in some way. On top of that, emojis are a great way to add some flavor to your messages and humanize your brand. Emojis elicit emotional responses, so if you strategically add emojis to your posts, your engagement will improve.