As a business owner, you're always looking for ways to save time. This is especially true when posting to your business's social media accounts. When you post to Instagram, you have the option to immediately post to Facebook and Twitter as well. It seems easy enough; post once and it shows up in 3 places. The Facebook integration works perfectly fine (mostly because Facebook owns Instagram). But the Twitter integration is poor, so don't post to Twitter from Instagram. Here's why.
The issue comes down to native content. What is native content? It's content that shows up naturally and looks like it was published from the platform on which it appears. For example, if you post a picture to Twitter directly inside the Twitter app, it appears in the timeline and looks great. But when you post to Twitter from the Instagram app, the picture is not native. It doesn't show up at all. Instead, there's just a link to view the image on Instagram - see the example below.
The problem is that the post on the left looks lazy to your audience. They are inundated with thousands of messages every day. Why should they engage with your content if they have to take an extra step just to see it? You might be thinking, "But all they have to do is click the link. Is that too much to ask?" The answer is yes. Attention spans today are shorter than ever, and you shouldn't expect your audience to do the extra work. Compare it to the post on the right. This post natively shows the picture inside the tweet. It's more visually appealing, and users are more likely to engage. This is how you want your Instagram pictures to look in Twitter.
But don't worry, this doesn't mean you need to spend more time to post the same picture twice. Instead, there's an easy solution with an app called IFTTT (If This Then That). This service connects apps together in "recipes" to make them work better for you. Using IFTTT, you can connect Instagram and Twitter together. So when you post anything on Instagram, IFTTT will automatically (and more importantly, natively) post that image to Twitter. There are no extra steps, and the content looks much better on Twitter. Maybe you don't want every single image from Instagram to be posted to Twitter. Well, you can get even more specific with IFTTT; set up a recipe that only posts to Twitter when a specific hashtag is used on your Instagram post.
We live in a society of immediacy and instant gratification. As a business owner, it's important to understand this and adjust your social media processes accordingly. By using IFTTT, you can easily post Instagram pictures natively on Twitter, which will increase engagement from your audience. This is only the tip of the iceberg for IFTTT's capabilities, but it's an easy first step to improving your process.