As a FEC owner or operator, you're probably curious to see how 2020 impacted who books parties. Here's some more information!
When Are Parties Booked? Insights from 2020's Online Booking Study
As a FEC owner or operator, you're probably curious to see how 2020 impacted when parties are booked. Here's some more information!
If you're an FEC owner or operator, you're probably wondering how 2020 impacted when parties get booked.
Are customers still booking weeks in advance? Is Q1 still a critical period for FECs? What about the popular times when parties occur? Has this changed?
In this article, we'll answer the questions above with the data from our 2020 Online Booking Study.
In our 2020 Online Booking Study, you will find:
- Data on average party booking revenue, online store revenue by month, popular devices used, and more.
- Tips and suggestions to maximize revenue.
- New growth opportunities.
If you'd like to learn more, download a copy of this complimentary guide by clicking the image below!
When Are Parties Booked?
Parties Booked by Month of Year
As in previous years, Q1 was still a critical period for FECs and event venues. Although pre-pandemic, it’s important to consider that the data shows a huge increase from 2019 to 2020 in the number of customers booking parties and events at the start of the year.
It’s safe to assume that moving forward, Q1 will remain an important time to campaign, market, and drive attention to your packages.
As expected, the end of Q1 and all of Q2 show a significant drop-off. The good news is that Q3 and Q4 show a steady increase and Q4 of 2020 almost matches up to Q4 of 2019.
This signals that customers are ready to book parties again.
Parties Booked by Week in Advance
The majority of customers booking parties are still doing so about a week before their intended party date.
Under the current circumstances, this shouldn’t be a surprise given that lockdowns and capacity restrictions change frequently, even weekly in some areas.
Compared to previous years, our “super-planners” that book anywhere from 3 to 8 weeks in advance did stop themselves due to the reason stated on the previous page and out of obvious health concerns.
They’re still out there, though, so providing detailed information about your current safety protocols, restrictions, capacity, and current status on your website is critical.
Bookings by Day of Week
The data we collected for this booking chart was based on Order Date, which is the date the reservation was made. For in-house bookings, the most popular day was Friday. For online bookings, the most popular day to book was Wednesday.
Overall, the most popular day to book a party was Friday.
Bookings by Time of Day
For in-house bookings, the most popular time to book was 12 p.m. For online bookings, the most popular time to book was 11 a.m.
Overall, the most popular time to book a party was 12 p.m., around lunchtime, when customers are likely to look up activities for the weekend.
Parties by Day of Week
The data we collected for this party chart was based on Party Date, which is the date and time that the party was to happen.
No surprises here - for both in-house and online party bookings, the most popular day to have a party was Saturday.
Parties by Time of Day
For in-house party bookings, the most popular time to book a party was 4 p.m. For online party bookings, the most popular time to book a party was 2 p.m.
Overall, the most popular time to book and have a party was 2 p.m. You may want to consider running a Facebook ad with a promo code specific to parties booked between 2-4 p.m.
Leave a Comment, We'd Love to Hear Your Thoughts!
What did you think about this post? Let us know in the comments below!
The importance of collecting guest data can be easily overlooked, especially if you don't know how to collect it or aren't aware of its benefits.
- Collect and use data from your facility management software.
- Use tools like Google Analytics and Facebook Pixel to reach your target demographic.
- Gather and use information from customer surveys.
Register by clicking the image below.