What email marketing metrics are you tracking?
Email marketing for family entertainment centers is all about targeting the right audience with the right message and promoting the value of your party packages.
Check out our latest reel for 3 email marketing metrics you MUST track!
3 Email Marketing Metrics FEC's MUST Track: IG Reels by PCS
Our latest Instagram Reel shares 3 email marketing metrics you MUST track to assess how well your emails are effectively converting your audience!
Our Instagram Reels series is all about sharing fun and quick informational videos about the family entertainment industry.
What we share in this reel:
3 Email Marketing Metrics Family Entertainment Centers MUST Track
1. Open Rate
Open rate is the percentage of customers that open your email.
This can help you determine whether your email subject lines are persuasive enough to get a customer to open the email in the first place.
2. Click Rate
Click rate is the percentage of people who clicked a link in your email out of the total number of delivered emails.
This metric can help you determine the overall effectiveness of your email marketing campaign.
3. Click-Through Rate
Click-through rate is the percentage of people who clicked one or more links in your email out of the total number of people who saw the email.
This is probably the most important metric to track because it lets you know whether the content of your email was persuasive enough to get customers to engage with the links provided and not just skim through the email itself.
For more Email Marketing Metrics to track click here.
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