Are you looking for some FEC event ideas to drive party bookings?
Well, you came to the right place! Public events are a great way to reach new customers and drive revenue.
Events give potential guests the opportunity to discover how well you host and execute parties. As a result, this will encourage them to book their next birthday party at your facility!
5 FEC Events Ideas to Drive Party Bookings
Here are 5 creative FEC event ideas you can host to drive party bookings.
1. FEC Open House
An open house at your facility is an opportunity to tell the local community what you’re all about. Invite the public into your space to see your attractions and learn more about your party packages.
You can offer free play during the event and walk guests through your private party spaces. This will help them envision having a party at your facility.
The open house shouldn’t be tailored for party bookings alone, however. You can use this event to market and promote any future events you’re planning at the facility, too!
For example, hosting an open house in the Spring is great time to talk about events you have planned for the summer. Kids will be out of school and families will be looking for fun things to do together. If your facility runs day camps, classes, or offers extra party package options during the summer months, this is the time to talk about these offerings with your guests.
2. VIP Customer Loyalty Party
A wonderful way to say “thank you” to your most frequent and loyal guests is by inviting them to a private customers-only party.
Your customers are the reason for the success of your business, so why not go the extra mile to show them how much they mean to you?
Consider offering a special discount to anyone who books a private party with you during this event. This is a great way to encourage them to keep coming back!
3. Community Day Event
Do you want to bring new guests and party bookers through your doors? (Pssst—Your answer should be YES!)
Host a Community Day event at your FEC! Not only is this a great reputation-builder, it's also your chance to show off your attractions and demonstrate the experience customers will receive next time they book a party at your facility.
Provide drinks and snacks to show off the menu, play music, host a giveaway --- get creative!
At the end of your event, consider giving each guest a goodie bag that includes a coupon for future play or a discount for booking a party with you. This is a great way to say “thank you” and to encourage them to visit again.
4. Social Media Contest/Event
Not every "event" has to be in-person. In fact, social media contests are a great way to draw attention to your FEC.
Host a contest and offer a winning prize as an incentive for people to participate. For example, if your facility offers crafting or art classes, post a picture of a craft or drawing someone created and ask your followers to re-create what you posted. Have them post a picture to social media and tag you. Whoever recreated the best version wins! You can even ask followers to vote on the top three recreations.
This is a great way to get the community involved and boost engagement.
The prizes for these contests can be anything you like, but giving winners an hour of free play or a discounted birthday party are two great ways to get them in your facility and increases the chances of you booking another party.
5. Sponsorship Event
Sponsoring a community event is a fantastic way to boost party bookings.
Showing an interest in what your guests do outside your facility walls speaks a lot about the type of facility owner and person you are. If one of your loyal customers has a 5K coming up, help sponsor the race!
Support your guests and they will be eager to support you in return!
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