Receiving great customer feedback about your family entertainment center is incredibly important.
Word travels fast so it's important to check in with customers frequently and make sure that you provide a great guest experience time and time again. This can further grow your reputation and help bring in new business daily.
In this article, we'll cover four ways you can encourage and receive great customer feedback from customers.
4 Ways to Receive Great Customer Feedback
1. Give a Great First Impression of Your FEC
When guests first walk into your facility, they're using all their senses to form an opinion of what they think about your FEC before they've even interacted with one of your employees.
Remember, actions speak louder than words.
Make sure your facility is clean, especially the doors, windows, and floors near entrances. You'd be surprised how quickly guests notice the little things.
Are your bathrooms clean and stocked with supplies? If you have a kitchen, are your surfaces clean and is food handled and put away properly? Does your redemption area look organized?
As mentioned previously, guests will likely already have some kind of opinion of your facility before they even reach your front desk and interact with an employee, so it's important that the impression starts off well and only gets better.
2. Ask for Positive Feedback Directly
If you're looking for positive customer feedback, you don't need to wait for it!
Oftentimes, guests only speak up about something they're NOT happy with, rather than if they had a wonderful time.
Ask direct questions to get the answers you're looking for. Whether on social media or in person, ask: "What's your favorite thing about our FEC?" or, "What has been your most positive interaction with one of our employees?" If you'd like to use these statements as part of your marketing efforts, be sure to ask your guests' permission before doing so!
3. Hold Regular Employee Trainings
A huge part of your business and whether you receive positive or negative reviews from guests is the interactions they have with your employees.
To make sure that your guests are consistently receiving the best service and mistakes aren't made, conduct regular meetings and training with your team. Be sure to relay your expectations and what things take priority over others, as well as make it known that you're available to help individual staff members should they have specific questions or need a refresher on how to handle certain situations.
Your employees have friends and family, too, and those people could be potential guests! If you show how caring of a boss and leader you are, and that you're focused on the improvement of both your staff and your FEC as a whole, positive feedback from those who see and hear about this will come pouring in.
4. Support Your Local Community
Just as the community supports you by coming into your facility each day, a wonderful way to receive great customer feedback is to actively seek out ways to give back to that same community in return.
Whether you offer space in your facility free of charge for local organizations to meet together, sponsor a town little league team, or donate to a cause that means something to your community, it's important to show guests that you care about supporting those who support you.
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If you're looking for more insights on customer feedback, check out our complimentary resource, Your Guide to an Effective Customer Feedback Survey.