Summer is a great time to focus on increasing your party bookings.
Kids are out of school until the fall, parents likely have vacation days to use, and everyone is ready to get out of the house to have some summer family fun.
Summertime, however, is commonly known to be a slower season for family entertainment centers. So, as an indoor facility owner or operator, how do you motivate guests to book parties at your FEC instead of potential customers choosing to celebrate outdoors?
It’s all how you market your facility to the public! What better time to market your cool, air-conditioned indoor play center to increase party bookings than during the scorching summer months?
It’s easier than you think to position yourself and your business as the first choice in the minds of your audience when they’re deciding where they should book their party.
Following are five ideas to help your indoor play center increase party bookings during the summer months.
Spice up your party packages and incentivize your guests to book by adding a party extra at no additional cost to the booker.
Consider offering ice cream cups or a freeze pop as a cool summer treat for every party guest. You can either have them enjoy it during the party or distribute them as they exit the play center and walk out into the sunshine.
Choosing to do the latter could prove to be a “win-win” on your behalf. By choosing to hand out treats as guests exit your facility, you’re not only giving kids a pleasant experience to distract them from having to leave the fun, you’re also extending the customer experience beyond the four walls of your center, making your guests feel like they got more than what they paid for and/or expected.
For families that operate under a less rigid schedule during the summer, you can increase party bookings at your indoor play center by offering guests the ability to book weekday parties.
Consider offering discounted party packages for weekday events. With there being no school, you also have the option to open up a few party slots at later times as well!
People are always up for taking advantage of a deal—even the smallest discount can encourage guests to book a party with you. Parents will also appreciate the extended hours as options for booking. Their kids will tire themselves out from having so much fun at your play center, they'll be ready to crawl into bed once they get home from having so much fun!
The outdoors are great, but when we hit a heat wave, there is nothing better than an air-conditioned space to play in as a way to cool off.
Keep an eye on your local weather forecast and get creative by hosting a weather-inspired event.
Are you seeing that a particular week is going to have high temperatures and above normal humidity? Offer a “heat wave” event. You can encourage people to come to your indoor play center, where they won’t have to check the temperature of a potentially metal slide or jungle gym before they let their little ones have fun. Add in an ice-cold juice box or bottle of water for every guest mid-party to sweeten the deal!
And don’t forget, you can even use the weather to your advantage when it’s the opposite of a scorching sunny day. Does the forecast next week show a week full of thunderstorms? Create a “Rainy Day’ event! Remind your guests that rain doesn’t cancel the fun at your indoor play center. In fact, you can save the day and provide a wonderful guest experience when it’s calling for rain!
As an owner or operator of a family entertainment center, it’s crucial to use social media to market to and communicate with your guests! Work to increase party bookings during the summer by sharing the perks of having a celebration at an indoor play center on the social media platforms you’re most active on.
Connect with your audience by utilizing video marketing in your emails and on social platforms as well. Record yourself talking TO your guests and publish the video on Facebook, Instagram, LinkedIn, or embed it into your marketing emails!
Have fun with it and be innovative. Show potential party bookers that an indoor play center allows you to have a controlled environment for your guests. No need to worry about sunburned guests, bugs getting into your party foods, or experiencing heat stroke or extreme dehydration when the party is hosted indoors.
Especially when celebrating a party with children present, an indoor play center allows parents and chaperones to keep a closer eye on them! Not to mention, a private party room with air conditioning to keep guests comfortable makes for a great celebration day. It’s the perfect way to cool off party guests that are taking a break from running around and having fun!
Summer is a wonderful time to spend extra special moments with family, but a lot of school-aged kids start to miss their friends over the summer months! Throw an end of summer reunion party or event for a group of classmates to get them geared up and excited to return to school with their friends. This is especially helpful if your guests’ children will be joining a new class with children they don’t know yet.
Use decorations in your supply room from leftover private parties to decorate the party room in their school color! You could also sell school supply goody bags with pencils and crayons for each guest in your online store to get them excited to return back to school! This type of party is a perfect way to end summer.
These 5 ideas are just a few of the countless ways to increase party bookings at your indoor play center. The key to success is to get creative and think outside of the box.
Brainstorm ways to improve your party packages, make sure your indoor play center is known and constantly present on social media and sweeten your guests’ experiences by providing extra goodies and hosting unique events.
Remember, having a goal to increase party bookings doesn’t have to be limited to the summer months! If you’re looking to increase your party bookings throughout the year, download a complimentary copy of our Monthly Events Calendar, A Year-Round, “Fun-at-a-Glance” Resource for Event Opportunities Year-Round.