We have officially entered the holiday season, making it the perfect time to focus some attention on increasing holiday party revenue at your FEC.
The truth is, you’re probably working on this right now—it’s likely why you’re reading this article! You are a hungry FEC owner or operator. Or maybe you’re a hungry sales, marketing, or customer success lead at a family entertainment center or event facility. Whatever you’re hungry for, we’ve got some fuel for you!
We’re thrilled to announce our newest resource written to help you to increase holiday party revenue. In this guide on hosting a holiday party, we explore the following four areas:
Providing an Amazing Customer Experience
Prioritizing Follow-Up for Improvement
Hosting a Holiday Party 4 Elements to Book & Host Great Parties at Your FEC
Additional Tips to Improve Holiday Party Revenue at Your FEC
The guide and webinar above both address quite a bit of information, but we have a few more resources to help as you work to improve holiday party revenue inside your family entertainment center.
1. Create a Holiday Plan
Proper planning is the very first section in the Hosting a Holiday Party guide, and for good reason. Planning is what will enable you to go from wanting to increase revenue to executing on the increase of revenue. That’s a big difference!
While this article is being published in November, the philosophies regarding holiday planning remain the same no matter which holiday it is during the year!
You’ll want to consider the following:
Which holiday party options you’ll offer, plus:
# of potential parties to be hosted per day
Goal for # of parties with revenue result
Plan for training, motivating, and incentivizing your staff to assist in planning, promoting, booking, and hosting great parties
Which ticked events you’ll offer, plus:
# of potential tickets you can sell per event
Goal for # of tickets to sell with revenue result
Plan for training, motivating, and incentivizing your staff to assist in planning, promoting, selling, and hosting great group events and parties
When it comes to choosing which types of holidays you’ll host at your FEC, stick to what works! If you can’t operate at your normal capacity numbers, consider a creative approach to your traditionally popular holiday events. A virtual Cooking Making class with a local bakery via Zoom still has lots of opportunity to draw in an audience, especially in this virtual age.
Not sure what types of holiday events to consider? We’ve got a guide for that!
Monthly Events Calendar A Year-Round, Fun-At-A-Glance Resource for Event Opportunities at Your Facility
2. Capture the Moment with Social Media
The fantastic plan that you put in place is going to mean lots of potential to capture some once-in-a-lifetime moments for your guests!
Before your guests arrive to your facility, be prepared with “Instagrammable” moments and clear calls-to-action on how to share those moments. Here are a few ideas:
A postcard with a contest, challenge, or coupon
A QR code linking to your social media
Clear directions on what you’d like the customer to post or share
Specific details about your social handle and custom tag information (#partywithPCS)
Any rules or guidelines
While the above is a must-do activity for growth, don’t wait for your customers to post their experiences—be proactive! Consider having your guests sign a photo release so you can use their happy, smiling faces on your social media pages. It’s important to always ask for permission when using images online.
You might also consider including all your release forms in your digital waivers!
Growing Your Business Using Social Media
With the majority of businesses being found on the Internet, we want to help you to be found. That’s why we’re launching a series of content focused on growing your business using social media. Our goal is to share tips for success when using social media platforms.