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Improving Holiday Party Revenue at Your FEC

Improving Holiday Party Revenue at Your FEC

Rebecca Twomey
Nov 10, 2020 6:03 AM

We have officially entered the holiday season, making it the perfect time to focus some attention on increasing holiday party revenue at your FEC.

The truth is, you’re probably working on this right now—it’s likely why you’re reading this article! You are a hungry FEC owner or operator. Or maybe you’re a hungry sales, marketing, or customer success lead at a family entertainment center or event facility. Whatever you’re hungry for, we’ve got some fuel for you!

First, we invite you to watch our on-demand webinar, FEC Marketing Tips for the Holiday Season.

On-Demand Webinar: FEC Marketing Tips for the Holiday Season


  On-Demand Webinar
  FEC Marketing Tips for the Holiday Season

     Watch the Replay


NEW RESOURCE

Hosting a Holiday Party: 4 Elements to Book & Host Great Parties at Your FEC

We’re thrilled to announce our newest resource written to help you to increase holiday party revenue. In this guide on hosting a holiday party, we explore the following four areas:

  1. Proper Planning
  2. Effective Marketing
  3. Providing an Amazing Customer Experience
  4. Prioritizing Follow-Up for Improvement
Complimentary Guide - Hosting a Holiday Party: 4 Elements to Book & Host Great Parties at Your FEC


  Hosting a Holiday Party
  4 Elements to Book & Host Great Parties at Your FEC

     Download Now


Additional Tips to Improve Holiday Party Revenue at Your FEC

The guide and webinar above both address quite a bit of information, but we have a few more resources to help as you work to improve holiday party revenue inside your family entertainment center.

1. Create a Holiday Plan

Proper planning is the very first section in the Hosting a Holiday Party guide, and for good reason. Planning is what will enable you to go from wanting to increase revenue to executing on the increase of revenue. That’s a big difference!

While this article is being published in November, the philosophies regarding holiday planning remain the same no matter which holiday it is during the year!

You’ll want to consider the following:

  • Which holiday party options you’ll offer, plus:
    • # of potential parties to be hosted per day
    • Goal for # of parties with revenue result
    • Plan for training, motivating, and incentivizing your staff to assist in planning, promoting, booking, and hosting great parties

  • Which ticked events you’ll offer, plus:
    • # of potential tickets you can sell per event
    • Goal for # of tickets to sell with revenue result
    • Plan for training, motivating, and incentivizing your staff to assist in planning, promoting, selling, and hosting great group events and parties

When it comes to choosing which types of holidays you’ll host at your FEC, stick to what works! If you can’t operate at your normal capacity numbers, consider a creative approach to your traditionally popular holiday events. A virtual Cooking Making class with a local bakery via Zoom still has lots of opportunity to draw in an audience, especially in this virtual age.

Not sure what types of holiday events to consider? We’ve got a guide for that!

With event suggestions for every month of the year, our Monthly Events Calendar: A Year-Round, Fun-At-A-Glance Resource for Event Opportunities at Your Facility guide is a must download!

Complimentary Guide: Monthly Events Calendar


  Monthly Events Calendar
  A Year-Round, Fun-At-A-Glance Resource for Event                Opportunities at Your Facility

    Download Now


2. Capture the Moment with Social Media

The fantastic plan that you put in place is going to mean lots of potential to capture some once-in-a-lifetime moments for your guests!

Before your guests arrive to your facility, be prepared with “Instagrammable” moments and clear calls-to-action on how to share those moments. Here are a few ideas:

  • A postcard with a contest, challenge, or coupon
    • A QR code linking to your social media
    • Clear directions on what you’d like the customer to post or share
    • Specific details about your social handle and custom tag information (#partywithPCS)
    • Any rules or guidelines

While the above is a must-do activity for growth, don’t wait for your customers to post their experiences—be proactive! Consider having your guests sign a photo release so you can use their happy, smiling faces on your social media pages. It’s important to always ask for permission when using images online.

You might also consider including all your release forms in your digital waivers!

Growing Your Business Using Social Media

With the majority of businesses being found on the Internet, we want to help you to be found. That’s why we’re launching a series of content focused on growing your business using social media. Our goal is to share tips for success when using social media platforms.

Let's Connect!

We want to connect with you on social media so we can serve you best. Follow us on Facebook, Instagram, Twitter, and LinkedIn, and we'll follow you back!

Connect with PCS on Instagram!


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  We'd love to support your social media efforts!

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What would you like to learn more about? Throw is a comment below and let us know what you’d like to learn AND what you thought about the resources in this article!

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