Improving Holiday Party Revenue at Your FEC

Improving Holiday Party Revenue at Your FEC

Rebecca Twomey
Sep 8, 2021 6:15 AM

The holidays are fast approaching, making now the perfect time to develop a plan to increase holiday party revenue at your FEC.

The truth is, you’re probably working on this right now—it’s likely why you’re reading this article! You are a hungry FEC owner or operator. Or maybe you’re a hungry sales, marketing, or customer success lead at a family entertainment center or event facility.

Whatever you’re hungry for, we’ve got some fuel for you! In this article, I'm going to share a few ways you can increase holiday party revenue at your FEC this holiday season.

Improving Holiday Party Revenue at Your FEC

Let's jump in!

1. Create a Holiday Plan

Event planning is the very first section of our Hosting a Holiday Party guide, and for good reason. Planning is what will enable you to go from wanting to increase revenue to putting your goals into action. That’s a big difference!

As you plan, you’ll want to consider the following:

  • Which holiday party options you’ll offer, plus:
    • # of parties you'd like to host per day
    • Revenue goal you'd like to reach per party, per day and/or per week
    • Plan for training, motivating, and incentivizing your staff to assist in the planning, promoting, booking, and hosting of great parties
  • Which ticketed events you’ll offer, plus:
    • # of tickets you'd like to sell per day
    • Revenue goal you'd like to reach from selling tickets
    • Plan for training, motivating and incentivizing your staff to assist in the planning, promoting, selling, and hosting of great group events and parties

When it comes to choosing which types of holidays you’ll host at your FEC, stick to what works!

If you can’t operate at your normal capacity numbers, consider coming up with a more creative approach. Hosting a virtual Christmas cookie baking class with a local bakery via Zoom still has a lot of potential to draw in an audience.

Not sure what types of holiday events to consider? Check out our Monthly Events Calendar: A Year-Round, Fun-At-A-Glance Resource for Event Opportunities at Your Facility.

Complimentary Guide: Monthly Events Calendar - A Year-Round, Fun-At-A-Glance Resource for Event Opportunities at Your Facility

2. Capture the Moment with Social Media

Before your guests arrive at your facility, be prepared with “Instagrammable” moments and clear calls to action on how guests can share those moments on social media.

This way, you can maximize "word-of-mouth" and attract new customers via social!

Here are a few ideas:

  • A postcard with a contest, challenge, or coupon:
    • A QR code linking to your social media
    • Clear directions on what you’d like the customer to post or share
    • Specific details about your social handle and custom tag information (#partywithPCS)
    • Any rules or guidelines

Instagram eBook - CTA - Blog

While the above is a must-do activity for growth, don’t wait for your customers to post their experiences—be proactive! Consider having your guests sign a photo release so you can use their happy, smiling faces on your social media pages.

It’s important to always ask for permission when using images online. You might also consider including all your release forms in your digital waivers.

Did you like this article? Comment below!

We want to hear your thoughts! What else would you like us to write about?

Hosting a Holiday Party: 4 Elements to Book & Host Great Parties at Your FEC

Check out this guide on hosting a holiday party, where we explore the following four areas:

  1. Event Planning
  2. Effective Marketing
  3. Providing an Amazing Customer Experience
  4. Prioritizing Follow-Up 

Hosting a Holiday Party - CTA - Blog

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