Social Media Promotion Strategy: Tips to Reach Your Audience

Social Media Promotion Strategy: Tips to Reach Your Audience

Rebecca Twomey
Dec 30, 2020 6:15 AM

Do you have a social media promotion strategy for your family entertainment center? Are you wondering how to reach the right audience for your business?

It’s all about figuring out who is interested in your business, and who is not.

Consider this: you have a facility with a specific vibe, certain colors and smells. You offer a variety of food options and you have a number of attractions for your customers to choose from. Your customer base is drawn to the elements that make up your brand and service experience.

Tips for Creating a Social Media Promotion Strategy

So, what is your vibe? What types of families typically visit your facility? Think about who will want to book a party at your facility. What are they like?

If you haven’t built out buyer personas (or it’s been a while), work on this project first. It’s an incredibly helpful exercise that will fuel your social media promotion strategy.

Here are some other ideas to consider.

Tip #1: Hire or Nominate a Social Media Manager

If you can afford to hire full-time marketing staff, go for it! It’s nearly impossible to grow a business without interacting with your prospects and customers—it takes some type of marketing or sales effort (or both!). Having someone manage your social media accounts on a full-time basis will grow your engagement and allow you to reach more customers. 

If you can’t afford to pay someone full-time for marketing-only job functions, that’s okay. Social media promotion is still possible! You’ll just need to think within. That’s right… you already have someone, even multiple people, that are great at social media or would want to learn. 

This is a fantastic opportunity to offer professional development to your staff. Your staff member will gain experience in an area they’re interested in, and perhaps could pursue full-time in the future. It’s a win-win.

So, have your team nominate a social media manager! Consider running “auditions” for the role at your facility. Encourage employees to join, especially those looking to grow professionally and gain experience in social media, marketing, or both. Then, provide some sort of objective, like, “build a sample Instagram grid of our facility.” Then, have other team members vote (or, keep the process up to management—your choice!).

Tip #2: Document Your Processes

Planning is critical. It’s nearly impossible to stay ahead of the curve when you constantly feel like you’re catching up.

It’s also important to remember that when it comes to social media, being present can help you. Posting helpful content, engaging with others—these lead to positive things! The first step is to pre-schedule posts and videos. This will help save time so you can focus on engaging with followers.

But planning is just the tip of the iceberg. Your process is one level deeper. When it comes to building your social media promotion strategy, you should consider:

  • Your social media promotion goal
  • The social media accounts you’ll manage daily
  • The type of content you’ll share (original & curated)
  • Who your ideal audience is
  • Your editorial/content calendar
    • When content is posted
    • What content is needed

Documenting your marketing processes every step of the way will help you, as the business owner, stay in the loop. It will also help your social media manager stay organized and be able to train new employees on what to do in the future. 

Tip #3: Create Videos

There have been so many incredible videos circulating over the last few months. One that’s particularly touching can be found on YouTube: The Office Cast Reunites for Zoom Wedding: Some Good News with John Krasinski (Ep. 7). What a tearjerker!

In the FEC community, we love the creative videos put out by Dennis & Melinda King, owners of KING Family Fun Center and Skate Tiffany’s in Washington. They started hosting live video sessions on Facebook to build engagement and we're huge fans!

Whether you decide to tackle some videos yourself or nominate a team member, remember: practice makes perfect. The more videos you make, the better you’ll get at shooting footage and editing.

Tip #4: Share Value in Unexpected Ways

“It’s the little things,” is a common phrase for a reason—it’s true! The little things can mean a whole lot.

If you offer bowling at your facility you might also offer the option for customers to choose the bowling mentor or “tips” on their monitor. This is a great way to add value—now—how might you take that a step further? What can you do to provide value in a new or unexpected way?

  • Have an expert come and share tips during birthday parties and events.
  • Create step-by-step videos to teach someone how to become a better bowler—sent straight to their smartphone!
  • Use an unconventional platform to teach, like TikTok. Film quick lessons with a little creativity!

Your social media promotion strategy will take some effort, but if you build it and follow a schedule, if you interact and focus on building a community that supports your brand, if you share information and content that provides value to your current and future customers—then, you will find success!

NEW RESOURCE

How to Use Instagram to Grow Your FEC Party & Event Revenue

We’re thrilled to announce our newest resource written to help you to optimize your facility's presence on Instagram. In this guide, we highlight the three steps you need to take in order to get started:

  1. Set up your Instagram account
  2. Understand what to post & when
  3. Engage with your audience
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How to Use Instagram
To Grow Your FEC Party & Event Revenue

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