As an owner or manager of a family entertainment center or
events facility, you need to put yourself in your customers' shoes
to successfully market your business. Whether you're looking to promote a public event you've set up or trying to increase your online bookings for private parties, you need to meet consumers "where they are" to grab their attention.
And let's face it—in today's society, you'll be hard-pressed to find many people without a computer, tablet, or mobile device in-hand or close-by. No business, especially those in the family entertainment industry, can afford to not use social media as part of their marketing efforts.
To help you improve your social media marketing, keep the following five tips in mind. They'll help you significantly grow your customer base and increase your party bookings in no time.
If you're not using social media at all to promote your business, you need to make a business account, stat. Your best place to start would probably be Facebook.
If you are already using social media for your business, how many social platforms are you on? Widen your reach by creating business accounts on as many social platforms as you can maintain.
Popular platforms include:
Now, having accounts on ALL of these platforms may not make sense for your business. You want to be able to maintain a constant flow of party promotion content, make regular updates and have accurate information, as well as be able to respond to comments and questions your followers ask on these accounts.
Don't take on more than you can handle just to be able to say you're present on multiple social platforms. Customers notice inattentiveness/non-responsive businesses.
With the overflow of posts and advertisements on social media today, you have mere seconds—yes, I said seconds—to grab someones attention. There's so much to look at online, posting only with text isn't going to cut it.
Include vibrant, eye-catching pictures in your posts, especially of customers having fun AT your facility.
If you're looking to promote a public event or increase online party bookings, create a image with the important information detailed on the graphic. Your audience will be able to absorb your content more quickly, and if customers are viewing your posts on a mobile device, they can save your image to their phone, and be able to constantly refer back to it and share the information with their family and friends.
If you're looking for a great site where you can get started making these kinds of graphics, Canva has a wonderful free option.
Platforms such as Facebook, Instagram, and Twitter allow members with a business account to "boost" certain posts that you'd like to make sure more people see, such as a party promotion or a time-sensitive announcement.
When "boosting" posts as part of your social media marketing efforts, you want to start by determining your target audience. If you're looking to gain more reach on a post inviting guests to book a private kid's birthday party, your target audience would likely be parents.
As the business owner, you pay a set amount of money (of your choosing) to make your posts more visible to your target customers for a particular amount of time. You're able to ask the platform to place your posts in the news feeds of potential customers based on age demographics, location, interests, and more.
For more details on "boosting" social posts for your business, check out this article from HubSpot.
For public events at your family entertainment center or events facility, consider creating an event on Facebook for each one. Not only will you be able to share the link to your event on multiple social platforms, you now have the ability to invite specific people!
Try searching to see if organizations such as your local school's PTA or after-school programs have a Facebook page. Invite those members to your event! Do the same for local churches, boy scout and girl scout troops, or anyone who has listed themselves as residing in the same or surrounding town as your facility.
Like it or not, using hashtags is key if you want your social media content to be seen.
Use keywords that relate to your business such as #adventurepark or #lasertag. It's helpful to add your location as well, like using #lasertagboston or #bostonlasertag for example.
Deciding which hashtags to use relates back to what was said at the very beginning of this article, "You need to put yourself in your customers' shoes to successfully market your business." If you own a bounce facility for kids, what do you think parents in your area are searching for? Maybe #bouncehousenashville, or #kidspartiesindianapolis.
Industry research is never a bad idea, either! Check out your competitors, especially those with a decent social following. What hashtags are they using? Try using a few that apply to your business as well and see if there's an increase in engagement.
You could also use some creativity and come up with your own special hashtag, unique to your business/facility. Here, at Party Center Software, we've started using the hashtag #partywithPCS.
When you search that particular hashtag on social media, you'll quickly be able to see all posts from Party Center Software that have that hashtag attached. It's a quick way for your potential guests and loyal customers to find a multitude of information about your facility all in one place.
There are countless ways to improve your social media marketing, but the five tips listed above are a great starting point on the path to success.
If you're looking for more events to host at your facility that you can promote on social media to attract guests, check out our Monthly Events Calendar. In this complimentary resource, we share ideas for event opportunities by month, as well as ideas for additional promotions and up-sells.