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Improving your social media marketing doesn't have to feel overwhelming. Whether you're looking to promote an event or are trying to increase online bookings for private parties, there are small steps you can take to boost engagement and reach the right audience.
In the current climate, it's become even more important to connect to your audience virtually. Social media can help you foster that connection, answer customer questions, promote new events, and more!
We’re thrilled to announce our newest resource written to help you to optimize your facility's presence on Instagram. In this guide, we highlight the three steps you need to take in order to get started:
Here are five ways you can improve your social media marketing, grow your business, and increase party bookings.
When starting out, it's easy to think that you need to be active on every social platform. Here's a list of some of the most popular ones family entertainment centers use:
The truth is, having accounts on all of these platforms may not make sense for your business. Whether you're new to social media marketing or are trying to improve, start by growing your activity and engagement on one platform. Facebook, for instance, guarantees a wide reach and is a great place for you to start.
Focus on maintaining a constant flow of party promotion content and updates, and take the time to respond to any comments or questions your followers may ask. It's all about learning how to build consistency. Then, you'll be able to accurately determine whether one social platform is better suited for your business than another.
One of the most important things to remember is that you only have a few seconds to grab your ideal customer's attention.
Social media marketing is a competitive sport and you'll be competing with millions of posts every day.
That's why it's so important to create vibrant, eye-catching graphics or post pictures or videos of customers having fun at your facility. You can also encourage your guests to take and post photos of their family having fun at your FEC by hosting a photo contest. This is a great way to boost engagement. Be sure to post signage of your social handles throughout your facility! Encourage your customers to tag you or use your hashtag.
And if you're looking for a great site where you can get started on making fun graphics, Canva has a wonderful free option.
Platforms such as Facebook, Instagram, and Twitter allow members with a business account to "boost" posts in an effort to increase views, impressions, and engagement.
When boosting a post, first determine your target audience. If you're looking to boost a promo code for a private kid's birthday party, your target audience would likely be parents.
Depending on the amount of time you'd like for the post to be boosted, you pay the platform to target your ideal customers. You can ask the platform to place your post in the news feeds of potential customers based on age demographics, location, interests, and more.
For more details on boosting social posts for your business, check out this article from HubSpot.
For public events at your family entertainment center, consider creating an event on Facebook. Not only will you be able to share the link to your event on multiple social platforms, you now have the ability to invite specific people!
Try searching to see if organizations such as your local school's PTA or after-school programs have a Facebook page. Then, invite those members to your event. Do the same for local churches, boy scout and girl scout troops, or anyone who has listed themselves as residing in the same or surrounding town as your facility.
Use keywords that relate to your business such as #adventurepark or #lasertag to reach a wider audience and boost the performance of your post. It's helpful to add your location as well, like using #lasertagknoxville or #knoxvillelasertag.
Deciding which hashtags to use requires that you put yourself in your customer's shoes. If you own a bounce facility for kids, what do you think parents in your area are searching for? Maybe #bouncehousenashville, or #kidspartiesindianapolis.
Industry research is never a bad idea, either! Check out your competitors, especially those with a decent social following. What hashtags are they using? Try using a few that apply to your business as well and see if there's an increase in engagement.
You could also be creative and come up with your own special hashtag, unique to your business/facility. Here, at Party Center Software, we use the hashtag #partywithPCS.
When you search that particular hashtag on social media, you'll quickly be able to see all posts from Party Center Software that have that hashtag attached. It's a great way for your potential guests and loyal customers to find information about your facility in one place.
What would you like to learn more about? Comment below and let us know what you’d like to learn and what you thought about the resources in this article.