2025 Online Booking Study: Data & Revenue Insights

The family entertainment center industry didn’t slow down in 2025. It evolved.

Families are booking faster. Mobile dominates. Demand is redistributing across the week. And pricing strategies look different than they did just a few years ago.

That’s exactly why we released the 2025 Online Booking Study.

2025 Online Booking Study: Data & Revenue Insights 

Inside this year’s study, we analyze real booking data to show:

• How party revenue is trending
• When families are booking
• How far in advance they plan
• What devices they’re using
• Where new growth opportunities exist

Below is a quick preview of what we uncovered, but the full report goes much deeper.

Revenue Is Stabilizing, Not Declining

One of the biggest questions operators are asking:

“Are we plateauing?”

The data shows that average party revenue remains significantly higher than pre-2022 levels

However, growth is no longer coming from simple price increases alone.

The operators seeing the strongest results are focusing on:

• Increasing value per party
• Packaging smarter
• Integrating add-ons directly into online booking
• Aligning promotions with real booking behavior

The full Online Booking Study breaks down year-over-year revenue comparisons and what they signal for 2026 pricing decisions.

Booking Behavior Is Changing Faster Than Most Realize

Here’s a major trend:

A growing share of parties are being booked less than one week in advance. Families are moving faster.

At the same time, a strong percentage still book 4+ weeks out.

This creates two distinct booking behaviors:

• The early planner
• The last-minute decision-maker

If your process isn’t built to serve both, you’re likely leaving revenue on the table.

The full study dives into exact percentages and what they mean for staffing, deposits, and marketing timing.

Weekend Demand Is Redistributing

Weekend bookings remain strong, but they are shifting. The study highlights significant changes in booking patterns by day of week.

Instead of relying heavily on a single peak day, demand is spreading across multiple strong days.

For operators, that creates opportunity:

• Smarter tiered pricing
• Stronger Friday positioning
• Midweek revenue strategies

Mobile Is No Longer “Important.” It’s Primary.

Nearly 80% of online reservations are now completed on mobile devices.

Your website is no longer just a marketing asset. It’s your primary sales channel.

If your booking flow is:

• Slow
• Confusing
• Cluttered
• Not clearly priced
• Real-time availability
• Clear pricing
• Easy add-ons
• Simple deposits
• Instant confirmation

Families won’t call to fix it. They’ll leave.

The 2025 Online Booking Study includes device breakdowns and operating system data that reinforce why mobile optimization must be foundational going into 2026.

The Bigger Opportunity for 2026

The biggest takeaway from this year’s Online Booking Study isn’t a single number.

It’s this: Online, mobile-first booking is the baseline expectation.

Families want: Facilities that refine their systems, strengthen their websites, and use data intentionally will be positioned for steady, sustainable growth. This preview highlights just a fraction of what’s inside the full study.

NEW RESOURCE

Do you want complete revenue breakdowns, booking window data, device insights, and 2026 strategic recommendations?

Download the 2025 Online Booking Study and start planning smarter for the year ahead.

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