As an FEC owner or manager, you love to make your customers smile.
I mean, if it wasn't for your customers, you wouldn't be in business, right?
With Customer Appreciation Day right around the corner, we put together some quick and easy ways to show your customers how grateful you are for their business.
3 Ways to Show Customer Appreciation
1.) Personalize Your Service
Personalization is a cornerstone of amazing customer appreciation and customer service. Create a brief note in your software about their previous visit—what they purchased, when they were in, if they came in to celebrate a specific occasion, etc.
This way, you’re able to genuinely tell them how nice it is to see them again, and ask them how they’ve been since you last saw them. This type of interaction with your guests goes a long way. As Jim Rohn once said, “One of the greatest gifts you can give to anyone is the gift of attention.”
Not only does this make your customers feel valued, it’s also a time where you can ask for feedback on their last visit. Just because you’re seeing this customer again, doesn’t mean everything is always perfect each time they visit. Make it a point to ask them how everything went when they were at your facility last, and if they have any suggestions for improvement.
Showing guests you care about their opinion and that you’re consistently focused on improvement will result in numerous return visits and new customers from referrals.
2.) Host a Local Business Event
Your guests are constantly supporting your business by coming to your facility on a regular basis.
What about their businesses?
Consider hosting a public event where you invite small local business to “set up shop” in your facility. Discount game play for children, so adults can check out what other local businesses in your area have to offer.
Snap some pictures during the event and showcase their business on YOUR social!
You might be thinking, “How does promoting someone else’s business on my social accounts help my business?”
People LOVE seeing businesses supporting each other. When you show that you care about the success of others in your community, the community will care about YOUR success, and will show this through their patronage.
This shows true customer appreciation. Think about it: the success of your business is dependent on your guests. If your guests' businesses aren't doing well, they won't be able to enjoy such luxuries as visiting your facility!
Consider coming up with a personal hashtag/community campaign and get tagging. Your customers are sure to join in the fun and camaraderie. One great idea to make your campaign even more successful is to run a special, such as $5 off their next visit, for anyone who tags your business in a social media post while visiting your FEC.
3.) Surprise Guests With Free Swag
Let’s face it—everyone loves free stuff.
Give away tangible tokens of your appreciation in the form of swag, such as free hats, shirts, or water bottles. Your guests will be elated to receive free items, and the increased brand awareness you’ll receive when they wear these items around town is more than worth the price you paid for the item.
If you’re looking for some branded swag ideas, here are a few popular suggestions:
Laptop stickers or car decals
Reusable canvas totes
Notebooks and Pens
Portable Hand Sanitizers
These are items many of us use on a regular basis. Your brand will be seen by hundreds of people with even just one use.
Customer Service Shows Customer Appreciation
Looking for more insights on what you can do show customer appreciation? Employing a customer service approach in your business every day is one of the top ways you can show your gratitude for your guests.
In our complimentary guide on serving customers, we share why it matters and how a service-first approach will keep guests returning to your facility time and time again.