Want to learn more about how you can market your membership packages?
If you’ve followed our blog for the last month, you probably already learned quite a bit about Membership Marketing and the benefits of offering memberships at your FEC. That’s great! We hope you created some awesome membership packages and are ready to start marketing.
In this post, we’re going to share three ways you effectively market your membership packages and grow sign-ups.
Let’s jump in!
3 Tips on How to Market Your Membership Packages
1. Update Your Website
First impressions are everything, especially when it comes to your business.
Studies have shown that over 70-80% of people will research a company on the web before making a purchase decision, usually by visiting their website.
That’s why it’s incredibly important to make sure that you have plenty of information and calls to action on your website that promote your membership packages. Consider adding an additional tab and page called “Memberships” that points people to your packages and offerings.
You may also want to show the membership price next to the regular price for any one attraction on your website. This is another great way to encourage membership sign-ups!
This might be a good time to audit your website in general. Make sure that you have great photos of people having fun at your facility. After all, people want to see themselves in those pictures! If it looks like fun, they are more likely to click that “Book Now” button.
Some other things to consider are your SEO so that you rank properly on Google, site speed, copy, branding, and the overall flow and layout of your website. If you need us to take a look, don’t hesitate to reach out! PCS now offers website design services, so one of our experts would be happy to take a look and make some suggestions.
2. Market via Social Media
Social media is your best friend when it comes to marketing your memberships. We recommend first investing in a social media scheduling and design tool that’ll help you build your consistency, following, and brand reach. This way, you’ll reach more potential customers.
At PCS, we love doing giveaways and other contests on social. If you already have members, consider asking them to share a photo of their fun time at your facility and offer up a prize. Ask them to say what they love most about your membership program in the caption along with your facility hashtag! This is a great way to market your program.
We also recommend looking into video marketing, especially Instagram Reels and Tik Tok. Vertical videos are booming and are another great way to reach the right audience. You can ask a younger staff member to start working on content for your business. They may just contribute to quite a few membership sales!
Lastly, consider investing in paid advertising for your program. Once you have some content on social, this can be a great way to retarget potential customers and convert followers into members.
3. Market via Email
Email marketing is a great way to nurture your current members and attract new members. According to Wild Apricot, email marketing is one of the top three tactics for driving membership!
Consider investing in an email marketing tool that’ll help you design, set up, and schedule email campaigns that target different lists.
Use emails to promote your membership benefits, perks, attractions and so much more.
Bonus Tip: Assemble a Street Team
Think of marketing your memberships at street festivals, industry events or trade shows, school fairs, and other similar events. This is a great way to get people from your community engaged in person.
First, you’ll want to make sure that you have the right team members on board to represent your facility. You’ll want team members that are most willing and excited to engage with customers at street fairs and other events. Then, you’ll need to find the right events to attend. Check out our resource below or this article to get more information on how to assemble your face-to-face marketing campaign!
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