If you’re looking for membership package ideas for your family entertainment center, you’ve come to the right place!
Memberships are a great way to grow recurring revenue for your business. In fact, ANY type of facility can benefit from memberships! This includes indoor play facilities, amusement parks, trampoline parks, bowling centers, soft play centers, skating rinks and so much more.
Once you determine your target market, you can start developing package ideas that’ll encourage sign-ups and grow your business.
In this post, we’re going to share three ideas you can use to develop your Membership Marketing plan.
Let’s jump in!
3 Membership Package Ideas for Family Entertainment Centers
1. Monthly admission-based package
Memberships are all about perks. Families will want to sign up to take advantage of all the different perks you include in your packages, so be sure to beef them up!
Here’s one idea: Offer a membership package that includes the admission cost for a certain amount of visits per month. Throw in additional perks such as a discount on birthday parties, food in your restaurant, or merch if you offer any.
You might also want to include access to exclusive events you already host at your facility. Say you host special events or activities for different holidays, such as Valentine’s Day (for more ideas, check out our Monthly Events Calendar!). You may want to add admission to these events as an additional perk. Another idea is to host members-only events once you have enough members. This will entice new customers to get on your plan! Once something is labeled as exclusive, more people will want to see what the hype is all about.
Consider creating membership tiers as well. Perhaps the first package includes all perks except exclusive event access, while the second tier is a little more in cost, but includes exclusive event access plus a parent’s admission ticket as well. Building up is a great way to sell larger packages and create more revenue for your business.
2. Flat-fee package
If you’d prefer to create a flat-fee package or annual package, you can definitely do so as well! This is a great program for families looking to pay once and take advantage of a membership plan for the whole year.
Include some perks upon sign-up. For example, separate from offering a year-long discount on your attractions, throw in a free merch item, one or two free games or attractions they can use right after signing up, and another free game or attraction on their second visit. You can continue to include other free perks that are made available to the customer per visit, to encourage repeat visits! Either way, this is a great plan to get members excited about the program from day one and encourage them to continue coming back.
Consider showing the membership price next to the regular price for any one attraction on your website. This is another great way to encourage membership sign-ups!
3. Family-focused package
In most cases, families, friend groups, and even companies or other organizations may want to invest in group-focused membership plans.
This means that “savings increase” for the customer if more participants join the program, allowing you to upsell larger packages.
For example, you can create a single-child family package, a two, or three-plus-child family package, all at different prices. Parents will see your membership program as a great opportunity to take a break during the day while they let their kids have fun and get some exercise at your facility. Additional perks will encourage them to invest in your membership!
The same applies for corporate or organization memberships, friend groups, and others. Each tier can require a certain amount of individuals and perks!
Bonus Tip: Offer deals on membership packages
End-of-year, holiday or sign-up-today-to-get-this-discount deals on membership packages are a great way to boost membership growth. Consider offering up a deal at different times of the year to see how it’ll increase sign-ups.
Even if you offer up that discount now, these same members may stay on year after year and by being in your facility frequently, they’re likely to spend more on game cards, food, drinks, merch, and other items.
You could also set up a referral program once you already have some members. This might entice current members to bring on new faces. Offer up a renewal discount or some other perk, perhaps merch or a $10 game card, to encourage members to refer their family & friends.
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