As a FEC owner or operator, you're probably curious to see how 2020 impacted our online booking data and if there’s any chance of a meaningful recovery.
The good news is that the numbers show there’s not only hope but new opportunities that have sprouted as a direct result of business owners adapting to the many obstacles on their path to success.
In the past, we’ve conducted annual studies to show FEC owners why it’s so important to develop a digital arm of your business. The online booking module can help drive revenue, and this feature has proven to be even more important in the last year asbusinesses pivoted and used it to pre-book guests based on capacity limitations.
2020 also exposed other tools and areas of your business that can drive revenue and more importantly, help your business survive when times are tough.
That’s why this year's study is going to look a little different. We still include information on everything from popular booking times to popular devices used, but we also have new information about online store performance. In a number of cases, starting and maintaining an online store helped our customers brave out the storm!
Although party packages are your “bread and butter,” having a Plan B will ensure your long-term survival and growth. Especially at a time when in-person gatherings are limited.
The question is: how can we do that? Well, the next section will reveal one way you can.
Revenue Generated from the Online Store by Month of Year
Q1 of 2020 signaled that online store sales were growing. Compared to 2019, 2020 started off strong.
Q2 had a significant impact on this momentum, but compared to other revenue-generating features, our online store showed the largest percentage increase of 148% between Q3 and Q4 of 2020. This is largely due to the holiday season.