Dominate your market with Google trends

4 Ways to Use Google Trends to Dominate Your Competition

Yosuke Carter
Mar 5, 2019 8:24 AM

What if I told you that you could read minds?

You would probably tell me I'm crazy.

What's insane is the fact that there were over 5 billion Google searches per day in 2018. Another mind-blowing fact is that Google receives over 63,000 searches per second on any given day.

With Google Trends, you can see visual representations of popular search queries on Google at any given time. Since search intent provides us with an idea of what people are trying to do, it's almost like reading their minds.

Let me show you an example.

Do you remember Pokemon Go? The augmented reality app that took the world by storm a few years ago created a huge spike then tapered off.

With Google Trends, you have access to an enormous amount of data at your fingertips. Here are ways to turn the data into insight to dominate your market.

1. Gauge demand for attractions in your market.

In a recent webinar with Amusement Product's Phil Showler, we talked about the use of Google Trends to validate demand for attractions to add to your facility.

Here is an example of the seasonality of go-karts and ice skating in the US.

If you're thinking about opening a laser tag facility in Salisbury, Maryland, you'll be able to use this data point to make your decision.

Check out the webinar replay here.

2. Identifying keywords to fuel your content/SEO strategy.

As consumer behavior and search engines evolve, every marketer must adapt along with it. Applying outbound marketing tactics to push promotional offers may be working for you, but you have to find a balance of Inbound Marketing as well.

Since content creation and SEO go hand-in-hand, if you write and talk about topics that are helpful to people in your market, you'll be rewarded by showing up in search results.

An example of a topic people are interested in any market are things to do. You can try creating a list of top things to do in your market, so you outrank your competition and increase brand awareness.

3. Identifying topics people search for on Youtube.

Speaking of creating content, you can also see what people are searching for on Youtube. This knowledge can guide decisions on what videos to post next.

As you can see with the phrase, "fortnite birthday party" by state, you can create relevant videos to gain an edge on your competitors.

4. Planning your marketing campaigns throughout the year.

A marketing campaign is a coordinated effort of multiple online and offline channels to raise awareness and generate demand for your business. You can use Google Trends to plan the timing of your marketing campaigns every year.

Knowing when people tend to search for birthday party venues near me allows you to create a plan for the year on when to publish blog posts, push Facebook ads, send emails, and other channels to maximize output.

Go forth and conquer your market

Sustainable success in the amusements industry (or any industry) requires an understanding of your customers. Knowing your customers empowers you to gain a competitive edge.

Gathering customer data can be powerful conversation starters and help us form a hypothesis. You can then test your assumptions of what your prospective customers want and things they are interested at any given time.

When you combine this quantitative data with actual conversations to uncover why your guests chose to visit your facility, you gain a holistic view of your customers. Remember that consumer behavior changes over time, so you have to keep adapting.

Do you have any questions or experiences you want to share about Google Trends? Share a post with the PCS Community.

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