Over the past few weeks, we've been sharing snippets of information from our 2022 Online Booking Study here on our blog.
As a business owner, you're probably looking past the data for some practical tips, business opportunities, and recommendations.
That's why in this post, I sum up the 6 key recommendations we have for FEC owners based on our study.
In our 2022 Online Booking Study, you'll discover:
- Data on average party booking revenue, online store, popular booking days & times, devices used to book, and more.
- Tips and suggestions on how to maximize revenue.
If you'd like to learn more, download a copy of this complimentary guide by clicking the image below!
6 Key Recommendations for FEC Owners from 2022's Online Booking Study
Overall, 2022 was a successful year for family entertainment centers. Many PCS customers continue to break records and pivot in order to grow.
Here is a recap of recommendations we have and opportunities to consider on your journey toward building your business:
1. Update Your Website
Having a clean, concise, functional website is incredibly important.
Your customers want to visit your facility and are looking to your website for information on what you offer and when you’re available.
If you need help, contact PCS to learn more about our website design services.
2. Automate Your Marketing Efforts
A great marketing campaign will help you increase bookings by drawing guests into your world.
Clear calls-to-action and detailed package offerings, alongside a strong email and social game, are a sure-fire way to grow business.
Potential customers will learn more about your facility and current customers will be reminded to come back for another visit. We recommend scheduling out posts 3x or more times per day on platforms like Facebook, Instagram, Twitter, and video platforms like TikTok and YouTube. For more specific detail on this, grab our guide on Facebook, Instagram, and on Building a Marketing Plan.
And if you need a tool to help you automate social posts & emails, check out PCS Marketing Automations!
3. Set Up Your Online Store
As the data has shown, developing an online store will allow you to maintain a steady stream of revenue.
Selling tickets to events, gift certificates, redemption items, birthday-in-a-box kits, merch, and other digital products will help to diversify possible sales options.
Many customers have even added a virtual tip jar to their online store that customers were happy to contribute to.
4. Bet on Your Online Booking System
Your online booking system is incredibly important. Right after the online store, our customer’s online booking module was pivotal in their efforts to build their business back up.
Online booking is a game-changer for family entertainment centers and event facilities. You're likely to start seeing increased party bookings and revenue almost immediately.
If you don't use one already, schedule a demo with Party Center Software.
5. Offer Digital Waivers
Accelerate the check-in process for parties by having guests complete their waivers prior to the party.
Digital waivers are also a smart way to remarket to customers. They allow you to pull data based on questions asked so you can customize your emails and promotions.
Protect your business and collect important data while saving valuable time!
6. Offer Gift Cards
Grow revenue for your business with gift cards!
With the option to sell in-store and online, this additional product can increase sales immediately.
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