As an owner or operator of a roller skating rink, you may sometimes find yourself thinking that the activity has “passed its hay-day”—especially on slower days—but that couldn’t be farther from the truth!
When it comes to increasing revenue, roller skating rinks have a distinct advantage over some of the biggest family entertainment centers around, even ones that sport the newest technology such as virtual reality games! What’s the advantage? NOSTALGIA!
With popular forms of entertainment constantly changing, parents are always looking for ways to share and provide happy, memorable experiences for their children that they enjoyed as kids.
And what better way to do this than by taking them to a roller skating rink?!
Keep in mind that you have a facility that can cater to kids of ALL ages, so there are countless opportunities to increase revenue at this type of FEC!
If you’re lucky enough to own or operate a roller skating rink, consider these 3 tips for increasing your revenue.
3 Tips to Increase Revenue at Your Roller Skating Rink
Tip to Increasing Revenue #1: Host an Open House to Share Your Offerings
A great way to increase roller skating rink revenue is to host an Open House, preferably right before your busy season!
By doing this, you’ll not only be able to introduce yourself to those who may not be familiar with your business yet, you’ll also be able to share everything your rink has to offer such as the opportunity for guests to book birthday parties, corporate events, and fundraisers. Your attendees will likely decide to stay a bit longer and put on a pair of skates while they’re there, too! It’s a win-win!
It might be a good idea to offer a special price for anyone who decides to book an event with you on the day of the open house as well. This will help you to end the event with a guaranteed increase in revenue at your roller skating rink in the near future.
Tip to Increasing Revenue #2: Run Events and Offer Discounts During Your Slow Season
If your facility tends to have slower foot traffic during the summer months as many family entertainment centers are, think about what you can do to change that pattern! Roller skating rinks are wonderful places to engage in family fun during the summer as a way to cool off inside on a scorching hot day. Consider offering special prices during the summer as a way to motivate more people in your community to come visit you.
What day of the week seems to be your slowest? Host a themed skate night such as a 70’s Disco Party on that day! Encourage guests to dress up, bring their kids, and invite their friends for a fun night out during the week—the more people (and more revenue) the better!
Use your online store to sell costumes and other themed items as a way to increase revenue beyond their admission price.
Tip to Increasing Revenue #3: Use Data to Fill in the Gaps
Using your facility management software, run a report to determine which demographics the people who frequent your facility the most fall in. What age group visits your roller skating rink the most? What genders?
Using data to see where opportunities for improvement lie is a great way to increase revenue. Depending on the results of your data, some event ideas you should consider hosting to increase revenue at your roller skating rink include:
Think outside the box when it comes to increasing revenue at your roller skating rink—what haven’t you tried yet?
Better yet, run a survey! Ask your community what kind of events they would like to see hosted at your rink. What improvements and/or additions you could make to your facility that would entice more customers to walk through your doors and increase your revenue?