Maximize Your Online Store for Holiday Sales

The holiday season is a golden opportunity for family fun centers. Parents, grandparents, and even corporate groups are all looking for unique experiences and memorable gifts.

Your facility is perfectly positioned to provide them and your online store can be the 24/7 sales tool that makes it happen. 

Maximize Your Online Store for Holiday Sales

If your online store setup is ready to go, you can increase convenience for guests, boost Q4 revenue, and keep your brand top-of-mind all season long.

In this blog, we’ll share exactly what to sell, how to showcase it, and proven strategies to maximize sales during the busiest time of year. 

1. Optimize Your Online Store Setup

Your online store doesn’t need to be complicated to be effective, it just needs to be clear and guest-friendly.

With PCS’s Online Storefront, here’s how you can prepare: 

• Use clear product names so guests know what they’re buying instantly (e.g., “$25 Gift Card,” “Holiday Play Pass”). 

• Feature top sellers by putting them at the top of your store for maximum visibility. 

• Keep descriptions simple and focused on benefits to encourage quicker checkouts. 

• Refresh your products by swapping in seasonal bundles or promotions.

A smooth online store setup helps remove friction for shoppers and increases conversion rates, meaning more holiday revenue. 

2. What to Sell This Holiday Season 

Not sure what to offer? Start with what already works in your party packages and daily operations. Many add-ons can be repurposed as stand-alone products. 

Here are a few examples you can add to your store: 

• Admission tickets to your facility or special events 

• Branded merchandise (t-shirts, hoodies, mugs, etc.) 

• Trampoline socks or goodie bags 

• Gift certificates and prepaid player cards 

• Day, week, or month passes 

• Food and play combo deals (like “Pizza + $20 Arcade Card”) 
  
  
• Toys or games from your redemption center 

Q4-Specific Products That Sell Big 

During October–December, lean into seasonal excitement with: 

• Tickets to holiday events (Halloween costume parties, Thanksgiving dinners, New Year’s Eve celebrations) 

• Holiday-themed merchandise with your branding 

• “Meet with Santa” packages that include photos or keepsakes 

• Discounted gift certificates (great for last-minute shoppers) 

• “12 Days of Deals” campaigns where you discount a new product each day 

These items have proven successful at driving family fun center sales. 

3. Promote Your Store for Holiday Success 

Even with the best online store setup, guests need to know what you’re offering. Make it easy for them to buy with strong promotions: 

• Social Media: Share posts highlighting gift cards, bundles, and countdown deals. 

• Email Marketing: Send reminders to past party bookers and frequent guests. 

• In-Center Signage: Use QR codes so guests can shop online instantly. 

• Urgency Drivers: Limited-time offers or “holiday only” specials help guests act fast. 

Conclusion

The holidays are one of the best times of year to grow revenue and connect with your community. By preparing your online store setup, offering the right mix of products, and promoting them with urgency, you’ll maximize sales and deliver holiday magic to your guests. 

Ready to take your online store to the next level? Download our free resource: The Ultimate Guide to Your Online Store