As you work to improve your Family Entertainment Center or Event Business, it’s important to continue adding party scheduling tips to your internal PlayBook.
After all: the world around us changes quickly! One minute business is booming and the next, everything has shifted. Thinking of ways to continually improve the party side of your business is critical to your continued success.
Let’s dive in to 4 party scheduling tips that will help you to plan, host, and manage more efficient parties in your Family Entertainment Center.
The party scheduling tips in this article all center around one primary goal: effective and profitable parties. I’d like you to think about the party side of your business like building blocks. Alone, each block is simply a block. But together, the blocks make an incredible, strong fortress!
So, let’s build your party booking business!
Let’s first lay the foundation for your party business—it all starts with your website!
A well-designed, mobile-optimized website is going to bring more business through your doors. A well-made website will help you to accomplish a number of things:
As you consider optimizing your website, here are a few things to look out for:
If your website has not been edited recently, and is 5 years old or more, it’s time for a refresh! Old code or themes can actually hurt your ability to rank in search results and will also make for a very poor user experience.
The design of your website matters. Our human eyes are very sensitive, and too much text, pictures, or colors may cause potential guests to click right off of your site.
Consider a more “modern” approach. A simple color scheme with lots of neutrals and one pop of color—like a white background with elements of light gray and one solid color (like orange, blue, green).
Speaking of color, did you know that colors influence feelings and emotions? According to HelpScout, color psychology “is the study of how colors affect perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase.”
The colors that you choose to use on your website will impact your guest’s perception of your facility, so keep this in mind as you’re working to improve it.
Remember: your goal is for potential guests to schedule parties and events at your facility. Make them want to book a party with you by providing a great experience from that very first click!
Now that you’ve refreshed and optimized your website, it’s time to focus on party booking!
This one is simple: make it easy for your guests to book parties.
If steps of your party scheduling process are manual, you’ll want to remedy that immediately! Manual processes create inefficiencies in your business and make it easier for mistakes to be made. And no one wants that!
The more data you can collect, the better. Data such as names associated with email addresses and birthday information will make it easy to re-market later. When it comes to party scheduling tips, data collection is a piece that will be crucial as you plan your marketing strategy!
For more on data collection, we highly recommend our on-demand webinar, Behavioral Marketing: Using Data to Understand & Connect with Your Audience.
The data that you collect through your online party booking system and through your digital waivers will not only help to create a better experience for your guests and to re-market later—but there’s one more big benefit. Great data will help you to track trends. Seeing how many parties and events you booked in January and February will help you to plan strategically for the next year.
This information will also help you to fill gaps as you discover them. Perhaps you didn’t capitalize on some of the smaller holidays last year like St. Patrick’s Day or silly holidays like Pirate Day. Now might be the time to consider slotting in some new ideas based on what your reporting system tells you.
If you’re a new facility or you aren’t sure what to do with your data, we highly suggest downloading a copy of our complimentary 2019 Online Party Booking Study. This study shares critical information about how far in advance parties are booked, who is booking parties (hint: it’s MOM!), and which months are highest for party booking.
As you build out your top party scheduling tips in your internal PlayBook, don’t forget about checklists!
Checklists are what will keep you and your staff on track during the entire party process. If you’re a PCS customer, you likely already depend on our checklist system that ensures you don’t miss a single thing for your upcoming events!
If you’re not a PCS customer, that’s okay! We have plenty of amazing resources to help you create checklists to help you to be prepared from beginning to end. Download the entire series below!
Improving your party scheduling and booking process is right here at your fingertips. We hope the resources mentioned in this article help as you continue to grow and scale your business.
We'd love to hear more from you--what are your top tips for party scheduling success? Throw us a comment below!