Is it necessary for your facility to provide its employees with custom uniforms?
Without a doubt! Having your staff wear a uniform to work has several benefits, from helping increase your brand awareness to ensuring employee safety.
6 Reasons Why Employee Uniforms Are Important
Let's jump in!
1. Uniforms help increase brand recognition.
According to a study conducted by the University of Loyola, a signature color increases brand recognition by up to 80 percent! If you pick a uniform that matches your brand colors and place your logo in a visible area, you’ll constantly remind guests of your brand identity.
And when your staff dresses in uniform clothing, there is no need for guests to think twice about who they should approach with their queries. Employing customized t-shirts with screen-printed or embroidered brand logos helps customers distinguish your employees from other people at your facility.
2. Uniforms create a more positive experience for your guests.
According to the results of a poll conducted by Harris Interactive, most customers favor staff who are in uniform.
65 percent of respondents said that seeing staff in uniform gave them a favorable opinion of the business. Furthermore, uniforms gave them the impression that the business cared about its workers, which encouraged them to purchase products or services from the business.
It's helpful to look at successful entertainment businesses for ideas and guidance, and in this realm, there's none better to emulate than Disney! Disney understands that the way in which an employee looks and acts is a huge part of the customer experience. They have specific rules on uniforms, facial hair, tint and size of sunglasses, length of socks, and more. Obviously, not every facility will go this far with its employee dress code, but it's important to have a strict standard for attire and appearance.
3. Uniforms improve staff efficiency and performance.
Having to acquire work clothing and decide what to wear daily may be a stressful and expensive experience for your staff.
You can eliminate the need for your staff to worry about following a dress code by taking advantage of work uniform services and equipping them with the work attire they need.
It's important to remember that your employees are on their feet for long periods of time. It is critical that they are comfortable and wear clothing that allows them to perform their duties effectively. By providing your employees with the appropriate clothing, they’ll be able to concentrate on the task at hand!
According to one study, uniform design features (such as function, appropriateness to job task, function, fit, and comfort) are important to the wearer because they influence service employees' attitudes toward their job and the organization.
4. Uniforms improve team morale.
Uniforms help make your team feel like a team!
By wearing similar clothes, team members will feel more united with one another, which decreases stress and increases employee happiness.
Employees who wear uniforms have a sense of pride in the business. This leads to enhanced efficiency, improved inter-employee relationships, and higher productivity.
5. Uniforms ensure employee safety.
Every business must put employee safety first. If you own or operate an outdoor facility, your staff is likely to spend extended periods of time outside in all weather conditions.
Providing your team with clothing that not only promotes your brand but also keeps them comfortable, is crucial to maintaining health and safety standards, team morale, and employee engagement.
The most relaxed approach to dressing for comfort is to use a layering strategy. A base layer will drain moisture away from the skin, keeping your employees cooler in hotter weather and helping them retain heat in colder weather.
Protect your crew from the elements by adding a mid-layer for insulation and an outer shell to keep them safe!
6. Uniforms look more professional.
Employees who dress in uniforms simply look more professional.
Your staff members are the first people your customer meets. They will feel more at ease if your staff dresses in neat, tidy uniforms. A uniform can influence a customer's expectations about the experience they’ll have at your facility!
Ensure you embroider the uniform shirts with your company logo; you can also have the employee's name on the front of the shirts if necessary. Alternatively, you may use name tags to identify each member of your team.
Frank Derby is a Las Vegas-based PR and Communications expert working with GoldenMFG. With a background in traditional marketing, Frank covers everything you need to know about offline promotions, PR, trade shows, and more. His passion now translates into articles where he shares his expertise and experience.
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