As the owner, co-owner, or manager of an indoor Family Entertainment Center, you have a very unique superpower: the ability to create an amazing atmosphere and experience for your guests. You get to bring both your dream and your guests' vision of fun to life—what a wonderful job!
All great things take work though, right? No matter what level of success your business is at, there's always something you can do to improve.
Following are five ways you can improve your indoor Family Entertainment Center and provide an incredible experience for your guests.
Things always go smoother and seem better with a good first impression. If a guest has a bad experience from the start, chances are, the full experience won’t be great for either party involved (for your facility OR for them as a consumer). To avoid this from happening, it’s critical to focus on what your customer experience is like from beginning to end.
To do this properly, you need to be aware their experience with your business starts long before they walk through your doors.
For many people, their first encounter with your business will start online. Perhaps they'll search, “bowling alley near me,” or “kid's birthday party in Dallas”. Or, maybe they’re on Facebook looking for trampoline parks nearby.
There are so many ways that consumers can gain information about businesses on the internet. Your online audience—and subsequently future guests—can originate from several different places.
People might be looking at Google Maps, Apple Maps, checking out reviews on Google, Yelp, Facebook, Twitter, or even attempting to check out pictures of your indoor family entertainment center on Instagram. Even more directly, they might be looking at your website.
What can you do to ensure your website and social platforms impress your audience enough to visit your facility? Here are a few things to consider:
Make sure your information is accurate and up-to-date, as well as matches across platforms. Is your business currently closed? Do you have limited hours? Whatever your schedule might be, make sure it’s listed and is consistent across your website, social media platforms, and Google listing. There’s nothing worse than a customer showing up to a closed business because your website
or Google listing haven’t been updated!
Provide a clear picture of your services and pricing. Customers want to be prepared for their experience, and don't enjoy surprises (unless they're good ones)!
Make sure your party packages and offerings (if applicable) are updated and listed clearly. If you're currently offering alternative services because of group limitations, like trampoline jump time for groups of 10 at a flat fee, sell the value you're providing by listing what the per person price comes out to. (Example: 1 hour of jump time for 10 = $50, only $5 per person!)
Remember, you only have one opportunity to make a great first impression. Thinking through all possible scenarios will help ensure you’ve covered all bases.
As you work hard to improve your indoor Family Entertainment Center remember: cleanliness is key to a successful business.
Of course, this has always been important—but certain occurrences and times of year make it especially important to pay attention to. It’s not just about the act of cleaning, either. It’s also about creating proof that your guests should feel confident that your facility is clean and sanitary.
How can you instill confidence in your guests that your indoor Family Entertainment Center is clean, safe, and sanitary? Speak it, list it, post it!
Do everything within your power to make sure your cleaning log sheets and sanitation rules/information is posted in the proper locations and easy for your guests to see. It might also be a good idea to have your guidelines pinned on your Facebook page, listed on your website, posted on your front door and throughout your facility.
For additional resources on cleanliness, safety, and sanitizing, download the resources below:
Technology is ever-changing: how does your indoor Family Entertainment Center stack up?
It can certainly be difficult (and expensive) when devices, tools, and systems are constantly evolving. It’s important to analyze which tools and systems are most important and how the potential loss of that solution might impact your business.
Similarly, what systems or software are you missing? What improvements do you need to make? Do you currently have upgrades like contact-less payment in place? Are your potential customers able to book parties easily on your website? Does your staff have the resources to manage the FEC while you’re away? Is your website up-to-date and visually appealing?
Now is the perfect time to assess your current systems. It’s also a great time to take a look at your emergency plans related to technology. Do you have plans in place for internet or power outages? Being prepared should these kinds of issues arise is a great way to stand out among your competitors, that may not have thought of what to do in situations of technical difficulty.
Do you have the right people on your team? Improving your indoor Family Entertainment Center means taking a look at your team, hiring process, and training to ensure you're offering the best to your community.
TrainerTainment is an expert in FEC hiring and has been helping business owners get a handle on staffing issues during their free weekly webinar sessions. Beth Standlee of Trainertainment shared some fantastic insights on how to grow business in this on-demand webinar she did with us!
For additional insights on hiring and nurturing staff, be sure to check out these resources:
Maintaining a kind, enthusiastic, well-trained and helpful staff is something that should always remain a high priority if you own or manage a family entertainment center—believe me, your customers will thank you!
This arguably should’ve been the very first point in this article, but "save the best for last," right?!
What you think holds power. Likely more power than anything else! The same goes for your staff members—what they believe and think dictates what they do and how they act.
As you work to improve your indoor Family Entertainment Center, it’s important not to forget that the mindset you hold will set you up for success or failure. Is your mind constantly telling reminding you about problems, failures, and limitations? If so, you’re going to have an uphill battle to achieving success in your business.
Is your mind reminding you about the lessons learned from previous mistakes and pushing you to improve? If so, you’re on the right track!
What we think matters. As you grow your business, fill your mind with positive thoughts and goals to help you get where you want to be.
Better yet, select an accountability partner or a business coach and stay in touch on a weekly or bi-weekly basis. Having another person "in your corner" to talk through struggles, trials, and hardships is important—as is having them there to celebrate each other's wins and victories.
Don’t have an accountability partner to turn to? Join our Facebook Community Group! There are hundreds of others just like you who come to the page for support and to give and receive advice.
The truth is: growth is not a destination, it’s a journey. Just when we think everything is perfect, we discover another area where we can improve. Don’t be disheartened by this! Instead, take a look at how far you’ve come and recognize that what you’ve done up to this point is amazing! Now...what will you do next?
We invite you to join our upcoming webinar, How Food & Beverage Impacts Guest Satisfaction, on July 30th, 2020 at 2:00 P.M. EST. Can’t make the date? That’s okay! Register anyway and we’ll send you a copy of the webinar to watch on-demand.